The Future of Music Streaming

In today’s climate, music is very easy to consume.  We are able to access any type of music through the phones that we carry around with us at all times and are able to pick and choose each individual song we want to listen to.

Many music industry experts believe that this year, 2016, will be the year that our current music climate changes.  They believe that this year will be the year that the market will correct and stabilize and will determine which firms will be able to survive the consolidation of the music consumption streaming market.

Although there are many various streaming companies currently in the market, they all offer slightly different benefits for the consumer and attract different sectors of the population.

One of the obvious current leaders is Spotify.  Founded in 2006, Spotify is the largest streaming service in the United States today, with over 40 million paid subscribers. spotify-apple-music-statista

Competitor, Apple Music, which has only been released for about a year, has 17 million paid subscribers for comparison.

While the streaming services were once considered enemies of the record labels, today, the major record labels have all created partnerships with the services for exclusive releases and deals for their artists.

While the amount of physical record sales has declined dramatically since the creation of iTunes, for the past year, record labels and the music industry as a whole have showed dramatic growth.

According to recent numbers published by Billboard, the industry is looking to have the highest numbers of growth and sales since 2009.  Currently, over 411 million units, measured in “total album consumption units” have been sold in the first three quarters of 2016. These numbers are set to meet 2013 album sales total (415.4 million) and surpass the 2009 sales number set at over 489.8 million albums.

The Recording Industry Association of America (RIAA) midyear report found that the overall industry, not just record sales, was up over 8.15% since 2015 as well.

Many attribute this growth and success to streaming services, as they have created alternative revenue sources for the artists and music industry.  A few years ago, many downloaded their music illegally and no profits were shared with the artists.  Today, streaming services pay out the artists who have songs on their platforms.

However, one of the biggest problems and criticisms of the music industry today is that the profits from streaming are nowhere near the physical streaming sales numbers.  Although Spotify nor Apple Music does not release the actual payout numbers to artists, leaked reports reveal payments of $0.006 per stream by Apple Music.  Additionally, according to Spotify, they pay out 70% of revenue to rights holders for each stream, which averages out to $0.006 and $0.0084 per stream.

These numbers per stream are tiny; it is estimated that the payout for each stream is between $0.004 and $0.008 depending on each service.  For the larger artists who receive radio play and are on major labels, this can be a huge revenue stream, with annual payouts ranging from $100,000 to $500,000 per year.  However, for the small artists who might only have a few thousand fans on bf46252e5beee76e50e7cb08e8ab5f68Spotify or Apple Music, this can be detrimental to their income and ability to survive, as they are receiving little money based on their amount of streams and exposure.

Many smaller artists have criticized streaming services for their lack of payout, and believe that the streaming services should change their compensation models. However, it is not just small, indie artists that believe this should change.

In June 2015, Taylor Swift posted a Tweet criticizing the Apple Music launch.  She believed that the service should pay out artists during the three-month trial period, which at the time, they were not planning to do.  In a letter entitled, “To Apple, Love Taylor,” she wrote, “I’m sure you are aware that Apple Music will be offering a free 3 month trial to anyone who signs up for the service. I’m not sure you know that Apple Music will not be paying writers, producers, or artists for those three months. I find it to be shocking, disappointing, and completely unlike this historically progressive and generous company.”

Apple VP Eddy Cue responded, on Father’s Day nonetheless, that Apple would be compensating the artists during the trial period.  With this single tweet, Swift was able to alter the business model of a huge media and tech conglomerate like Apple and was able to stand up for all of the smaller artists who do not have a voice as powerful and as large as Swift, creating a larger change in the streaming industry. eddy-cue-apple-music

While there are many who are outspoken against streaming, for many artists, platforms like Spotify have helped to launch their careers and gain exposure that they could only previously dream of.

For example, Hozier, an unknown artist previously, was able to launch his career with the help of Spotify.  In 2013, he was introduced into a Spotify artist discovery program and added to a playlist, and eventually was added to more, increasing his daily streams from an initial 15,000 streams worldwide per day to over 2 million a day (Billboard).  With the support and push of Spotify, Hozier was introduced to over 11 million new fans over the course of two years.

Streaming services can provide success to the lesser-known artists, but many people are weary of the services, as there is an influx of firms in the market that has is constantly changing and evolving.

At today’s current point, the streaming services in the market are still in the development and start-up stage.  Many, including Spotify, are not yet profitable and are having a difficult time remaining present in the current market.  Even companies like Pandora, which has been in business since 2000 has reported losses of millions in the past few quarters.

So, if the companies aren’t making money but have millions and millions of customers, how will they ever make money?

The solution, many industry executives and trend predictors believe, is to move away from a “freemium model” and transition to one that is only paid.  In the current economic climate, “freemium” means that companies like Spotify and Pandora offer a free, ad-supported version as well as a paid version for their customers.  Many believe this will begin to vanish very soon, as Apple Music only offers a paid version and profits would largely increase if everyone was forced to pay for a streaming service if they wanted access to it.

With these new changes, some services like Pandora and Spotify will change, encouraging and pressuring consumers to pay for access to a streaming service.  However, will new players in the market choose to create a free model to play with these tech giants?

SoundCloud, a popular site for remixes and unofficial music, is soundcloudvspotifybeing seen as the next purchase for Spotify.  Many believe this would be a smart move, as SoundCloud needs help finanacially and the purchase would diversify Spotify’s catalogue, as it would include more original content and more indie label releases.

While there has been no decision released for Spotify to purchase SoundCloud, the industry is constantly evolving.  There are many players in the market currently and it will be important for the consumers to accurately express their wants and needs in the streaming market so that the companies best suited for the consumer and industry survive.

Three years ago, Spotify and streaming were words that were uncommon in our everyday vernacular.

 

Sources

http://www.billboard.com/biz/articles/news/record-labels/7534386/heres-why-2016-is-set-to-be-music-industrys-best-year-since?utm_source=twitter

http://www.billboard.com/articles/business/6656722/spotify-spotlight-support-major-lazer-hozier

http://fortune.com/2016/09/29/spotify-soundcloud-acquisition/

http://www.digitaltrends.com/music/apple-music-vs-spotify/

http://www.digitalmusicnews.com/2016/05/24/apple-music-pays-every-country-worldwide/

http://time.com/3940500/apple-music-taylor-swift-release/

 

 

The Economics of Beer in San Diego

Beer, it’s everywhere— from the your local pub, favorite football stadium, it’s even in your home. So what kind of economic impact does beer make in the United States and the craft brewery capital of San Diego? In 2014, small and craft breweries contributed $55.7 billion to the U.S. economy and supported over 424,000 jobs with 115,000 of those directly at breweries or brewpubs. With all this money in craft beer, it’s easy to see why in 2014 the 120 breweries in San Diego generated a local economic impact from wages, revenue and profits of $600 million. San Diego is the “craft brew capital of America” because of the support it has from local government and the strong San Diego Brewer’s Guild, which has allowed the industry to grow and create more local breweries and tourism.

San Diego’s craft brewery scene started in the 80s when California legislation was passed to legalize the brewpub. It also made commercial production and sale of beer in restaurants and home brewing legal, giving beer enthusiasts the chance to capitalize on their hobby. After California made this leap, home brewers started swapping recipes, experimenting and built the framework for the production for beer in San Diego that exists today. In fact, the story of two best friends who formed the Karl Strauss Brewing Company is one and the same.

After Prohibition, large breweries such as Budweisser dominated the market but Chris Cramer and Matt Rattner were determined to change this after a trip to Australia inspired them to open a brewpub of their own. On February 2, 1989, Karl Strauss Brewing Company opened their doors in Downtown San Diego and kick-started the craft brew revolution. Soon, their brewery grew and inspired some of their employees to open their own breweries that compose the local craft beer culture in the San Diego community today. According to the founder of Karl Strauss, Chris Kramer, “One of the reasons why San Diego has become such a mecca for craft beer is we started off with a group of individuals who were friends and collaborative rivals.” This is still true today and is the reason why San Diego’s craft brewery scene is so vibrant. Renowned breweries such as Pizza Port and Ballast Point were both started by former employees of Karl Strauss. The small craft brew circle that started at Karl Strauss and promoted the art of beer making is one of the reasons why San Diego craft brewing is successful today.

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sandiegohistory.org

The idea of “family” may have started with Cramer and Rattner in 1989 but it’s the San Diego Brewer’s Guild that allowed the craft brew industry to continue to grow in San Diego. Founded in 1997, the guild was created with two goals: to promote San Diego’s brews and to create an open line of communication between brewers. Craft powerhouses like AleSmith Pizza Port, Stone Brewery, Green Flash and Karl Strauss are all members of this coalition making it easier for brewers to unite within San Diego. In addition, the guild has over 134 affiliate members that are firms, corporations and people who manufacture/sell products used in home or commercial brewing. Each sector of the guild promotes their mission to, “promote… locally brewed beer through education and participation in community events.” The SDBG also has a robust calendar online of events that occurs almost daily from “yoga and beer” to “rare beer breakfast.” In fact, beer is so imbedded in the culture that the Mayor of San Diego declared June as Craft Beer Month in 2011. Because of this, every year multiple breweries host a series of events including the San Diego International Beer Festival and meet frequently to educate the community about the benefits of craft beer.

Breweries are vital to the tourism sector of San Diego because is not seasonal, it occurs year-round with a full calendar of events. Many breweries offer facility tours and tastings in addition to their taprooms where people can become educated on the beer making process year-round. Many of the larger beer events also occur in San Diego’s off-season for tourism in autumn and spring, which can be seen below. The most notable event is San Diego Beer Week in November hosted by the San Diego Brewer’s Guild. Breweries are also packed at peak tourism season in summer when their seasonal, summer session ales become available and Craft Beer Month in June.

nus-industry

NUS Institute

The San Diego Brewer’s Guild hosts the most popular beer event, San Diego Beer Week, which has allowed the growth of the industry, education of beer enthusiasts and positively impacted San Diego hospitality industry. According to the San Diego Tourism & Marketing District (SDTMD), in 2009 San Diego Beer Week booked 1,000 hotel rooms and generated $115,500 in revenue when they only invested $22,320 in the event. Compare this to four years later in 2013 where the same festival generated a total of $789,794 and booked 5,943 hotel rooms with an initial investment of $68,936 with SDTMD—that’s almost seven times the original revenue made. This growth is due to the “boom” of the industry in 2010, where nearly 40 breweries opened between 2009 and 2011. Beer Week has a wide variety of events that are either put on by independent breweries or the guild themselves culminating in the San Diego Brewers Guild Festival. Attendees can also go to “Beer College” and receive an extension-brewing certificate from UC San Diego or a professional certificate in the business of craft beer from San Diego State University. Beer Week enhances the mission of the guild to promote local beer through education and participation in community events while also making an impact on the tourism sector of San Diego.

 

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voiceofsandiego.org

In San Diego, breweries are a fast growing business sector because of the tourism and tax revenue it generates. The expansion of breweries in San Diego translates to a boom of jobs and contributions to the local economy through these jobs, revenue and taxes to the City of San Diego. In 2011, the direct economic impact in San Diego County was $299.5 million generated by breweries and brewpubs, this is more than one and a half times the economic impact of Comic-Con International San Diego. In this same year, the industry made $660.8 million in sales and created 2,796 jobs. However, in 2014, the craft brew economic sector had an economic value doubled in the region of $600 million. This figure is generated based on San Diego’s 120 local breweries and their revenue, profits, wages and jobs the industry produces. To give you an idea of the level impact this is, the economic impact Super Bowl XLIX had on the state of Arizona was $500 million. The money generated by this industry goes to the local government from retail, real estate and property, income and sales taxes. In fact, California breweries paid around $850 million in local, state and federal taxes in 2012.

The local government has created policies that allow the industry to flourish in San Diego and keep breweries within their county. In 2013, they created the Microbrewery Ordinance, which changed the municipal code to allow beer manufactures to operate full-service restaurants within a brewery as an accessory of use if this environment did not exceed more than 25 percent of the total floor area. Thus, breweries can be permitted as restaurants in all commercial and some industrial zones. Thanks to the government, these restaurant add-ons to breweries can create more income and jobs to further enhance the local economy. Stone’s World Bistro and Garden in Escondido is a prime example of this, where their restaurant is the third most visited attraction in San Diego after the San Diego Zoo and Legoland.

The city also formed the Business and Industry Incentive Program as a way to keep breweries in San Diego instead of moving to other cities. It provides businesses with flexible economic development incentives if they provide revenue and jobs that promote city taxes and encourage business development in underdeveloped parts of San Diego. If they can prove this, the government could persuade breweries through fee reimbursements to keep their businesses in San Diego. These fees, which represent city permit fees and are determined by the City Council approval, can be reimbursed in the form of property taxes and taxable property. It is because of these policies that the government allowed Ballast Point and AleSmith to expand their brewery facilities within San Diego County to Miramar. In the case of Ballast Point, the brewery wanted to move but with this deal, the city will reimburse them for the additional tax revenue they would have received from an expansion project if they chose to expand in Miramar instead. In addition, the local government would give back 50 percent of future sales tax at the expanded location until they paid back the brewery for the municipal fees they would need to pay to move their facility. This represented a $156,000 reimbursement from the City of San Diego to Ballast Point. It may seem one-sided but the City would now collect $35,000 more in taxes a year at the new location for Ballast Point after their three-year reimbursement period ends. Because of this partnership with the city, breweries have the chance to stay in San Diego, create innovative beers and communicate to a robust tourism industry.

ballast-point-old-grove

ballastpoint.com

Craft beer is more than a delicious drink— it’s an economic factor that affects local, statewide and the national economy. In fact, craft breweries make up most of America’s beer market and saw production volume increase 16 percent from January to June in 2015. San Diego is a hub for this type of innovative beer market because the government works with the community to grow the industry and brewers are a tight-knit community that promotes the art of beer together within the San Diego Brewer’s Guild. These two factors are the reason that San Diego has its own IPA category of beer and produces more than 2,000 unique beers annually. If the local San Diego community keeps supporting the craft beer industry and the San Diego Brewer’s Guild stays true to their message, there is a chance that the beer bubble won’t bust for a while longer and small batch brewers will continue to succeed.

 

South Korean Brain Drain and Its Potential Impact on Economy

Teamwork and Leadership with education symbol represented by two human heads shaped with gears with red and gold brain idea made of cogs representing the concept of intellectual communication through technology exchange.

When I first came to the United States with a student visa eight years ago, I dreamed of working in the states because my friends and family members had been talking to me about how America is the land of opportunity. Yet, it is very interesting for Koreans to view how the United States has more opportunities than Korea because South Korea has had lower unemployment rate than the United States has had by having the unemployment rate of 3.2% in 2008.

Just looking at data on 2005, South Korea was ranked as the number one country to have the largest population of students studying abroad in the states. According to an article in Radio Korea in 2006, the U.S. had 117,755 Korean international students. Furthermore, the article states how most of South Koreans wanted to live and work in America between 2005 to 2006.  This sentiment indicates how many Koreans (either students or workers) regarded the United States as the economic powerhouse where it was very desirable to leave their homes.

Though South Korean youths dreamed about immigrating to the United States, there was a problem. For countries with low birth rates, it is advantageous to attract intelligent and talented foreigners to expedite countries’ development. In case of South Korea, the foreign workforce in the country has been concentrated in manual labor, which does not require high education background. Does the allocation of foreign workers in manual labor mean that South Korea has a high birth rate? No, the World Bank Statistics in 2014 indicates that South Korea has  suffered from low birth rate of 1.21 children born per women.

With low birth rate and less welcoming of educated workers, South Korea should have a great education to promote R&D. However, there is an indication where the  intelligent and talented Koreans are avoiding to work in their homeland when they are getting PhD through studying abroad. According to the Korean Institute for International Trade report on 2006, South Korea had brain drain of 1.4% from 1990 to 2000 and it has not been getting better at all.

Why would the students be hesitant to go back to their country? Is it economically bad to go back to Korea? To answer this, it is important to compare Korean economic history between 1990s and today because the change in economy and social consciousness may be the reason for the brain drain.

Until the Asian financial crisis in 2007, South Korea was having the prime time of its economic prosper. According to the article Finance and Growth of Korean Economy from 1960 to 2004 in Seoul Journal of Economics by Shin-Haing Kim, the political shift from military despotism to democracy made better environment for Korean economy to grow. The democratization of politics in 1987 fostered economic liberalization and brought higher wages. In 1996, South Korea became the member of OECD (Organization for Economic Cooperation and Development) by meeting the requirement of having enough income per capita.

Despite the increase in wages ensured Koreans to have high hopes for further economic growth, Chaebol economimfiredy ultimately triggered South Korea to fall into Asian financial crisis of 1997. Chaebol (재벌) is a unique economic faction in Korea that is equivalent to family owned conglomerate. In the 90s, the government favored Chaebols and started to implicitly guarantee loans for them. In the essence, the government guided the fund allocations towards Chaebols by favoring them; the process of non-biased surveillance and evaluation of risks was skipped. Where the loans should have been granted equally to small business owners and firms, the loans were concentrated to Chaebols. In turn, the Chaebols became too big for the government to bailout when they were in debt. Consecutively, the foreign investors lost confidence in the ability of Korean economy to protect loans and many loans were withdrawn. As a result, big Chaebol corporations such as Hanbo, Sammi, Jinro, and Kia defaulted and the government had no power to bail them out. With the Chaebols fallen, South Korea faced a great amount of debt and South Korean government reached out to International Monetary Fund for financial remediation.

In 1998, South Korea had a record low GDP growth rate of -7% and it seemed that all hope was lost. However, Korean people rose up together and voluntarily accumulated 227t of gold to recover from financial crisis. According to an article in Korea Daily, the Koreans at the time submitted their luxury assets like gold bracelet and wedding rings to support their homeland to get out of the crisis. Though this campaign was not the main source of Koreans to escape from crisis, South Korea was able to pay the debt and interests to IMF  one year earlier than it was expected to.

Entering 2000s with free of IMF debts, South Korea has emerged as one of strongest Asian economic hubs alongside of China and Japan. From 1998 to 1999, the GDP growth had a miraculous increase from -5.7% to 10.73% according to data listed on The World Bank. From 2000 to 2015, South Korea’s GDP growth in 2000s is recorded to be 4.25% in average, which is bigger than the average United States’ GDP growth in 2000s (1.929%). Though the export heavy economy of South Korea has been showing slow growth, the unemployment rate has been low as 3.5% in 2016. However, the surviving Chaebols still assume a great power in economy and politics in Korea.

Economy definitely has gotten better for South Korea. However, the students who received doctorate degrees overseas state that they prefer staying outside Korea due to the disadvantageous circumstance they face as they get back. Mostly, the brain drain (phenomenon of talents emigrating into other countries) in South Korea is shown by the engineering and science talents migrating into the United States. According to Meil Business Newspaper’s analysis from the 2016 report of American National Science Foundation, 65.1% of Korean international students with doctorate degrees in engineering and science favored to stay in the states.  MBN also interviewed one of the international students who recently received a doctorate degree in engineering from Stanford. He said, “If I return to Korea, I may have to say permanent good-bye to my family. There are no universities offer me to be a professor and the jobs offered by corporate labs are all far away from the main city. I rather try to get a job at the U.S. defense company so I may get a citizenship. I know I may face racism, but I think being a second citizen is better than having no place in Korea”.

According to Radio Korea, international students with doctorate degrees in engineering/science leaving South Korea has increased from 2006 to 2016 by 170%. Yet, staying in the United States can often pose more problems for the Korean talents.rate-of-visa-sponsorship In order to work in the U.S., the international graduates need to apply for jobs that sponsor working visas, and it is not an easy task. According to myvisajobs.com, the rate of U.S. companies granting visa sponsorship to foreigners in 2013 was roughly 55%. In other words, only the half of total international graduates may work in the states legally. In addition,  obtaining employment as a foreigner in the U.S. is a very painstaking process. First, the foreigner needs  Permanent Labor Certification(ETA Form 9089). Then the foreigner needs an Immigrant Petition for Alien Worker(Form I-140). And finally, the foreigner needs an Adjust of Status to a permanent resident of the United States(Form I485). It is definitely not an easy process to go through. image_readtop_2016_661638_14743718132619564

Despite this not-so-favorable employment condition in the United States, the South Korean engineering/science talents desire to stay in the U.S. after getting doctorate degrees because the Korean academia does not socially welcome them . As stated in the interview above, becoming a professor in Seoul is extremely difficult for Korean international graduates. To begin with, the Korean work space culture often repel the international graduates. According to the book The Korean Mind by De Mente and Boye Lafayette, Korean workers inside Korea value the concept of “Anshim” or 안심. Mente and Lafayette describe “Anshim” as a “peaceful heart” state of mind that is developed from Buddhism and Confucianism. Though this concept is about finding peace in mundane, it also reflects how close-minded the Korean people are. Mente and Lafayette further comments on this state of mind in their book that “Anshim” dictates Korean language, etiquette, ethics, personal relations, and even business relations. For “Anshim” state of mind, irregularity is a very negative force. For the case of talents returning with doctorate degrees overseas, those talents are the irregular force that will invade the safe space of academia to the professors in Korean universities; the degree earners come back with American demeanor and suggest ideas that are not common in Korean academia. In turn, the Korean professors will outcast the foreign doctorate degree earners; this creates the similar discrimination as racism in the United States.

Furthermore, becoming a researcher in Korea is not profitable to the U.S. graduates due to poor wages. For example, the U.S. offers $80,000~$90,000 as the first annual income but Korea offers about $35,707 (converted from 40,000,000 Korean Won). For the less wages and cultural discrimination, Radio Korea criticizes Korea for not providing solution to these returning doctorate degree earners.

Interestingly, the amount of Korean international students in the U.S. has decreased over the years, contrary to the concern of the brain drain and falling demand in international students’ willingness to return to Korea. I compared the statistics of U.S. Immigration and Customs Enforcement report on 2014 and 2016. Between those years, the percentage of Korean students studying abroad in the U.S. drops year by year. The Financial News (Korean news agency) also has reported that the amount of U.S. dollars Koreans spent on studying abroad in the U.S. decreased from $1,920,000,000 on 2013 to 1,570,000,000, which is 18.1% decrease over the three-years period. According to its statistics, the Korean international students fell by 20% from 2011 (262,465) to 2015 (214,595)  because there are no longer additional merits the international degrees offer to students who strive to get jobs in Korea. According to the Korean Ministry of Employment and Labor, the labor market is not favorable to the student population. In 2013, the ministry stated on an article in Ulsan Daily that the total unemployment rate was 4% but the youth unemployment rate (15 to 29 years old) was 9.1%. The ministry sees the rate of achieving higher education as the problem. By 2011, 72.5% of youth work force had university degrees; thus, the youth work force became overqualified for most of jobs offered. This was the same for the returning studying abroad students as well. Since there has been an increasing trend of students who studied abroad from 2006 to 2011, the international degrees lost its values; the supply increased but demand fell down.

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Besides the increasing supply of international degrees losing its value, the United States’ sentiment on foreign workers affect the decrease in value of degrees outside Korea. According to the interview Dong-A Daily (Korean News Outlet) had with a Korean employer in the states, he said: “The U.S. government demanded answers for my decision to hire a Korean international student. They came to the office very frequently to find any wrongdoing of my company just because I hired non-U.S. citizen.” According to Dong-A, there are similar cases in which the employers made a policy within the company to only hire U.S. citizens because they want to avoid any trouble. This sentiment is also clearly shown in this presidential election. The policies regarding international students have been tweeted and stated by both candidates.

As introduced in Little Book of Economics by Greg Ip, ideas, population, and capital are crucial for economic growth. On this issue of global talents immigrating and emigrating, ideas and population are directly influenced by those talents. As mentioned above, it is a great strategy for developed country with low birth rate to welcome more global talents and acquire jobs to make up for the low birth rate and further innovation. Yet, a recent phenomenon of global talents returning to their native countries after acquiring degrees and doctrine makes Korean problem bizarre. According to an article in the Huffington Post, the “People born in developing countries move to well-developed ones . . . but with the passing of time, some of them are willing to go back to their native country ‘to breed in the area where they were born'”. Just as Huffington Post describes with many international students from China, Kenya, and Italy, Korean students should also feel more confident to use the knowledge they have acquired from the U.S. universities in their own native countries.

The highly intelligent Korean international students not returning to their homeland can be damaging to Korean economy because the innovation may slow down. %ea%b8%80%eb%a1%9c%eb%b2%8c-%ec%9d%b8%ec%9e%ac%ed%8f%ac%eb%9f%bc-2016-%ec%9c%b5%ed%95%a9%ed%95%99%eb%ac%b8-%ed%91%9c%ec%a4%80%eb%b6%84%eb%a5%98%ed%91%9c%ec%97%90-%ec%97%86%eb%8b%a4%ea%b3%a0In any market competition, research and development are very crucial. Yet, the phenomenon of South Korean students who have potential to advance the R&D in their homeland getting discouraged by the work environment is definitely an issue Korea needs to solve in the future. The prime reason for the bad environment is the Korean university boards. According to the Hanguk-Kyungjae (Korean economics newspaper), Korean universities lack interdisciplinary system. Even though the Korean board of education publicly promoted interdisciplinary education, the professors in academia thought otherwise. The article describes that the professors think if professor A in one field of study tries to fuse his or her field of study with professor B’s field of study, they think of this phenomenon as an invasion instead of innovation. This view clearly has to do with aforementioned Korean state of mind, “anshim”. Due to the fact that “anshim” culture makes the academia to be very close minded, interdisciplinary education only exists as a noun. This problem is what repels the foreign doctorate degree earners as well. The students who earned their doctorate degrees in the United States are very used to interdisciplinary studies that they may want to research further when they become professors in Korea. However, the cultural state of mind hinders their motivation to come back and contribute to the close-minded academia.

The Hanguk-Kyungjae further sees this exclusivity problem in Korean academia as the main factor of not-returning intellectual talents who have acquired degrees overseas. Although South Korea has experienced tremendous of economic prosperity ever since the end of the Cold War due to innovative technologies in electronics and automobiles, the experts see that innovation is slowed down because of the exclusive culture in academia and it will slow economic growth even further. Though the number of Korean international students are declining, the brain drain issue is critical in South Korea because it will eventually slow down the competitiveness of Korean products. Though those are my worries, the future is still unknown because of the youths in Korea. Every year, the youth population are moving in the direction of becoming more open-minded than the generation before them. If Koreans continue to try, the struggle for returning foreign degree earners might meet its end. Culturally, Korea has definitely become more progressive compare to its very conservative past. Just as it is a remedy for everything, time may be the answer for the perception Korean academia has on foreign degree earners; thus, the problem of brain drain may be over in the future.

The Student Debt Crisis: How Your Degree is Causing Economic Unease

Part One: The Student Debt Crisis and How We Got Here

Pursuing a degree in higher education is often romanticized. The mentality has remained that a job is guaranteed as long as you sacrifice anything and everything for a bachelor’s degree, and ideally, a master’s degree or two. Of course, there are valid arguments for this, and for the most part, it’s true. Over time, all the financial strife will be well worth the wait, as education is an investment into the future.

But what happens when the investment doesn’t pay off? It is not uncommon for students to have a period of unemployment post-graduation, which results in ignoring those looming student loans. In addition to this, we all know the job market is still on shaky ground, and not all of us will find something that actually pays us enough to survive.

According to Student Loan Hero, the total U.S. student loan debt is up to $1.2 trillion, with 40 million borrowers, and $29,000 being the average balance. Why have we allowed this to become our reality? Despite a generous financial aid package, even I fit into this statistic. To sleep at night, I let myself believe, “You’re in USC Annenberg, and you’ll be fine.”

Unfortunately, this is the mentality many students have. A respected degree from a prestigious university helps, but nothing is guaranteed. Student loan debt is often blamed on private universities, but cuts in state budgets have led to a rise in tuition at public universities as well. Additionally, private universities sometimes have more scholarships than public universities can afford to offer. It is difficult to argue that private establishments are not the worst offender, because of course they are. However, it is a case-by-case basis (for example, the UC’s had little to no scholarships available to me, therefore I would have a similar debt situation graduating from UCLA.)

At the end of the day, it is better to have a degree, but the federal government’s over eagerness to give out student loans has led to a serious problem. According to Business Insider, Bill Ackman is convinced the outstanding balance in student debt could trigger the next market crash. Ackman claims that the government has loaned out too much money, which is true. “Student-loan delinquencies, in red, have risen as late payments in other types of payments have dropped,” according to a study by the Federal Reserve Bank of New York. The student loan debt crisis is being compared to the housing market crash. Wall Street kept saying “the housing market is stable, there’s nothing to worry about.” Throwback to 2008 when our country faced the worst recession since the Great Depression. Ringing any bells? We all know history repeats itself, so why is it so hard to connect the dots, and realize predatory lending back then, isn’t so different from our current situation?

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To clarify, it is a tad exaggerated to say the student loan debt crisis is a carbon copy of the housing market bubble. However, the issue is the casual attitude towards loans, credit cards, and OPM in general. Since the 1970’s, the convenience of credit cards and the mentality of “get it now, pay later” has transformed our economy. This transformation was crucial since consumers were encouraged to spend, which drove the demand up, which all in all boosted the economy. Today, without credit cards and the ability to borrow money, our economy would be at a stand still. Nonetheless, student loans are another story. Especially when student loan knowledge is lacking. According to a survey by intuition, two-thirds of millennials who received loans felt they did not have enough information about their loans. 45% of students are not receiving repayment counseling, 47% do not know the interest rates on their loans, and 75% have not been offered an income-driven repayment plan. In summary, college students do not know what the heck is going on. It is easy to point the finger at the students. Obviously, we don’t care about our financial future if the tiny, fine print isn’t read word for word right? Wrong! Student loans are perceived to be far more confusing than they actually are, the repayment process feels much more difficult than necessary. We all know young people are a bit naive, so why would the government or private lenders willingly keep us dazed and confused? It’s like they want us to default.

Additionally, no one is doing us any favors by never capping the amount of money we can borrow. There are measures taken to ensure that students don’t take advantage, but there are too many loopholes. Students are usually given a six-month grace period post graduation. What happens when graduate school is the next step? Paying back undergraduate loans are deferred, the interest goes up, and a few years later, you may be looking at paying off loans for 30 plus years. In some cases, the rest of your life.

Take Liz Kelley, an extreme example of how allowing students to borrow to their heart’s desire is risky business. In the New York Times article “Student Debt in America: Lend With a Smile, Collect With a Fist,” Ms. Kelley admits that she “made her own choices.” Ms. Kelley has $410,000 in debt due to a number of circumstances. Long story short, Ms. Kelley had financial factors such as her autoimmune disease, childcare, divorce, foreclosure, and much more that kept delaying her from completing her education. By the time she finished undergraduate school and eventually graduate school, the interest rates destroyed her ability to pay all this back anytime soon. This story goes to show the “deep contradictions in the federal governments approach to student loans.” There are so many students that are still handed out loans, despite a shaky history of repaying loans in the past. When it is time to pay back the loans, forgiveness is hard to come buy. This is setting students up for failure, and most importantly, the decline of our economy.

The argument is made that those with the most debt have the highest degree, and therefore have the means to pay back loans. In many instances, this holds true. However, according to William Elliot, director of the School of Social Welfare at the University of Kansas, ” ‘even people with only $5,000 to 10,000 [in loan] are still going delinquent.’ ” The Federal Reserve study reveals that the 90-day student delinquency rate has raised to 11.3%. The White House Study attributes this to drop outs or people with lower degrees (who therefore have low wage jobs,) but that doesn’t mean delinquency only applies to a certain group of people. The fact of the matter is delinquency is rising, and the amount of student debt people under the age of 35 must pay back is decreasing economic growth due to lack of willingness to spend.

Part Two: How Student Loan Debt is (Potentially) Crippling the Economy

Millennials are the future of the economy, and yet most are reluctant to be ” ‘big spenders’ .” According to the Los Angeles Times, millennial’s are cautious as ” ‘children of the Great Recession.’ ” However, there is much more complexity to this issue than millennials simply being too frugal (in comparison to past generations.) Student debt is a major deterrent from investing in the future. The graph below (left) shows how people aged 35 and under have much higher student debt rates than past generations. Therefore, buying a house, marriage, child rearing, even buying a car is all postponed. Many students resort to living with their parents, not because millennials are too “coddled” (I promise you no one willingly lives with their parents post grad,) but because ” ‘student loan debt, more than any other kind, contributes to people having less favorable views on their own financial well-being.‘ ”

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The lack of confidence in spending has lead to the slowing of our GDP and overall economic growth. As young people put off buying homes, the housing market slows down. Those who need to sell their homes are unable to, because the young, hip couples are crammed in their minuscule, overpriced apartment. According to a survey conducted by the National Association of Realtors and American Student Assistance, “seventy-one percent of those surveyed said their student loan debt is delaying them from buying a home. More than half said they expect that delay to last longer than five years. ” Additionally, one third of current homeowners revealed that they cannot afford to sell their home and buy another one because of student debt. Something else to keep in mind is that not being able to pay back student debt negatively effects your credit score, and your credit score effects every crucial financial decision in life, such as buying a home. This is probably another reason why the housing market has struggled recently.

(Note: As of May 2016, there was indeed a boost in the housing market. However, this survey was taken in June 2016 and indicates that the housing market is still not as strong as it should be. Everything else in the economy? Sluggish in comparison.)

Waiting to have children till later in life is not the end of the world, but if this continues for too long, our economic future could adversely affected by not having enough young people in the next generation (take Japan or Germany as great examples.) Not saving for retirement could also cause problems down the road. All in all, everything is being affected by student debt, more than economists and the elitist Wall Street “geniuses” would like to admit

Wall Street believes that student debt is a ” ‘fiscal headache rather than a financial risk,’ “ since many loans are backed up by the federal government. Most are convinced that due to this, there is a low chance of another financial crisis if defaults become rampant. However, if the government ends up needing to bailout student loan debt, the $1.2 trillion necessary to do so will halt economic growth, and raise taxes.

The hesitance to refer to the student loan debt issue as “crisis” is the wrong action to take. Why wait for things to get worse when there are ways to fix the problem now? Senator Elizabeth Warren and Attorney General Kamala Harris have made the effort to find solutions, but no one has taken them seriously. Decreasing government loans is not the right move either, as the demand for student loans would stay the same, and private lenders would swoop in and take further advantage of students. Some might say blaming student loan debt for the slow economic growth is pushing it, but why discredit the statistics that are right in front of us? Why ignore the millennials, who are arguably the most important group of people for the future of the economy? It is only a matter of time before this problem thoroughly unravels, and all we will be able to do is say, “I told you so.”

 

 

 

 

 

 

 

 

 

 

Homeownership: Young Adults and the American Dream

Residential investment currently accounts for about 5% of the United States gross domestic product. Considering the US GDP stands at just under 18 trillion dollars, housing is clearly a significant portion of American spending. As a major driver of economic growth, housing indicates the wealth of the people, but since the 2008 recession, it has taken a dip, and it is important to examine why. At 35%, the largest generational group of buyers consists of millennials between the ages of 18 and 34, but since the 1980s, the probability of this age group owning a home has gone from almost 17% to just under 14%. The question now is whether this is a permanent change or if it is just a fluke due to the economic crisis.

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In the early 2000s, credit was very cheap, and this led to banks loaning money to people who probably should not have been given that responsibility. They took this money and bought up homes because they were known as a stable, surefire investment. Eventually, these people struggled to pay back their loans, and the bubble burst, causing banks to suddenly tighten up and be wary of loaning money. This does not bode well for average young adults because they do not have a long financial history to back up their ability to pay off loans. Right now, young adults are also being hit with a plethora of other problems, such as student debt and a flailing job market. The average college graduate in 2015 has to pay back over $35,000, which is more than double the amount borrowers had to pay back only 20 years ago even when adjusted for inflation. What is worse is that 44% of college graduates in their 20s are stuck in low-wage, dead-end jobs. With such shallow income-growth trajectories, millennials are more focused on paying current bills and making rent every month than saving for their future home.

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This goes against the fundamental “American Dream,” which is a traditional idea consisting of three entities: job, family, and home. The hope is that with hard work and determination, one can acquire a high-paying job and eventually purchase a home for his or her family. As a result, young Americans have set life goals around hitting milestones to put them on this path, but as illustrated above, this “dream” is increasingly becoming out of reach.

The share of young homeowners has fallen steadily for the last thirty years, which means many millennials have taken up a new, or perhaps old, residence: living with their parents. For the first time in 130 years, the most common living arrangement among millennials is sharing a home with their parents, and over one-third of this generation is choosing to do so. Much of this can be blamed on the recession. Young adults do not have the money for a down payment or the continuous stream of bills stemming from mortgage and upkeep. Additionally, the housing market is not making this any easier with its increasing market prices and decreasing number of available affordable homes. Young people say they will move out the day they can afford it, but that day is looking depressingly out of reach.

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For some, this situation is old news. Those who grew up in poor neighborhoods have always been less likely to be motivated to leave their hometown. These young adults probably will not go too far for college, and they are stuck doing low-wage jobs that, even in the long run, will not provide enough income for them to save and eventually spend on their own house. Those in this group are more likely to live with their parents and may be providing for the family just to make ends meet. Their situation is dire, and they are bound to a place that cannot allow them to grow and prosper.

On the other hand, take a look at those who have the greatest chance of being able to afford their own home. These include high-achievers who tend to come from rich backgrounds, move away for college, and settle in popular cities with a concentration of jobs like San Francisco or New York. Compared to the first group, this group has drastically more resources and therefore more freedom to set their own priorities. However, they are still not buying homes, but this could actually signal a cultural shift and a delaying of the whole process. There are many rational reasons why a young person of decent money would want to wait to splurge on a home, and it is possible this is due to a change in mindset.

For one, the rent in the cities mentioned above has reached astronomical, and for many, unaffordable levels. In both New York and San Francisco, the average square footage of a one-bedroom apartment is 750 square feet. This is a comfortable size for at most two people. The median rent per month for this apartment is $2,200 in New York and an outrageous $3,600 in San Francisco. This means that per year, those who choose to live in these cities are committing between $26,400 and $43,200 to solely rent. For many, moving to these cities is not so much a choice as it is the best way to find a career in their desired industry. New York is a financial district, and San Francisco is the land of the start-ups. There are definitely more job opportunities, but as a location gains popularity, it also gets more expensive. This leaves little room for young adults to save a large enough sum for their own property.

Millennials also have this newfound desire for flexibility, and homeownership does not allow that. Many graduates have the mindset that they will take a job for at maximum a few years and then move onto something else. In fact, it is completely normal for millennials to switch jobs an average of four times in their first decade out of college, and more often than not, this career change also results in a location change. This demands the ability to be mobile, and renting means that once the contract is up, renters can move out without having to worry about finding someone else to take their place. Selling a house requires a whole other set of considerations, such as possible remodeling and hiring an agent in order to get the best price. From this point of view, renting property simply provides conveniences that buying does not.

Consider a newly married couple where the wife works at a large insurance company and the husband is a doctor. This couple has moved three times during their time together: once from college to medical school, again for medical school to residency, and one more time for the husband’s first real job. Throughout the years, the couple has accumulated a healthy sum in comparison to others in their age group, but because of their tendency to hop from place to place, they do not see the point in buying a house. Selling after just a few years does not provide much profit, even in high-income areas, and moving without selling the house does not make much sense. Years ago, it was uncommon for people to move across the country multiple times, so there was not much risk involved when buying a house. For young people nowadays, this is rather commonplace, so they have a totally different mindset than their parents did. Norms are changing, and that means cultural decision-making is changing as well.

On top of this, there is currently a shortage of starter homes, so young people have a very limited set of options. Housing starts went way down after 2008, and it is slow going on its journey back to pre-crisis levels. Instead, new construction is now being focused on the luxury side, so homes that used to be entry-level are now priced above what young adults can pay. Because of increasing expectations, the new supply is being adjusted to fit the demand. Getting fancier also means getting more expensive, which only prices out the people who actually want to purchase their first home. This is clearly a vicious cycle.

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Money is a driving factor in most decisions. It hides behind other reasoning and provides concrete limits, but maybe it should not be the first thing people blame for the decline in homeownership. Perhaps it is simply a change in the mindset and priorities of millennials that has veered tradition off course.

Product sharing is an idea that can only exist in modern age companies because of not only technology but also the cultural shift mentioned above. One example is Zipcar. It boasts over 700,000 members, which makes it the largest car-sharing company in the world. Members are able to borrow these cars from various locations, and Zipcar covers gas and insurance. These conveniences are highly appealing to many people because this eliminates two large worries associated with owning a car. There is also no need to search and pay for long-term parking, which can reach exorbitant levels in big cities. If people do not want to worry about parking at all, they can turn to Uber or Lyft and simply pay for the ride itself. This “sharing” business model has been repeated across industries, including Airbnb for housing, Rent the Runway for clothing, and Spinlister for sports equipment. The list goes on. Sharing companies are now commonplace, and they are born out of a newfound prioritization of convenience and flexibility.

Regardless of the cause, the decline of homeownership has very real implications, and it is telling about the health of the economy. High levels of homeownership signal a certain confidence among buyers. They believe they can make good on payments, and this means they are earning a comfortable wage. Typically, a family’s largest purchase is their home, and home purchasing decisions are telling of the nation’s economic development. Families exhibit their buying power through what home they choose to purchase, but if they no longer have the desire to buy a home, this affects other industries as well. For example, urban planners who map out entire neighborhoods of homes suddenly have less demand, and construction workers have fewer jobs as a result. There are also real estate agents and others who have fewer sales to make, and the list goes on. Changes in the housing market no doubt affect the greater economy, which is why the decline in homeownership is so alarming.

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At least at this stage in their lives, millennials simply place less of an emphasis on actually owning items than past generations have, and this translates to a decrease in young adult homeownership. However, this does not mean that young adults do not hope to one day own their own homes. Among millennials, 65.3% still associate homeownership with the American dream, and more than half of all millennials expect to buy a home within the next five years(USAToday). Their plans may be delayed, but there is definitely still a checkbox next to homeownership that they hope to tick off within their near future. The American dream lives on; the millennials just need more time to get there.

Love and Hate of a Rising China: U.S. or China, Which is More Appealing?

“I miss the price of my hair service in Beijing,” said Yuyuhou Li, a graduate student from the University of Southern California studying Strategic Public Relations, after her recent pricy experience in Korean Town. The total cost of having her hair dyed was “about $280 including tips.” In other words, having her hair dyed once in Los Angeles equals to three hair dyeing appointments at a similar salon in Beijing.

No wonder it seems that living in America is quite expensive, at least in most Chinese people’s eyes. It is well acknowledged that China is rising at an impressive pace. From ranking second in the world in nominal GDP to pulling itself from poverty at least in its southern coast, to the “Made-in-China” label being used worldwide, to the grand hosting of the Beijing Olympic Games. Even the great Uncle Sam started to fear the rising eastern star, going so far as to come up with the China Threat Theory.

Considering all of this, can we safely draw a conclusion that living in China is more appealing than living in the States, especially for a young and upcoming generation? The following aspects might give you some insight.

Living Cost & Purchasing Power Parity (PPP)

Pick up an apple from a Walmart in Shenzhen, one of the most developed coastal cities in China and read the price tag carefully. Those lovely red apples are sold at ¥4.98 (=$0.75)per 500g. Now let’s move the scene to a Walmart in Los Angeles, where a large price tag reading $2.47/lb ($2.24 per 500g) sits on top of those made-in-America apples.

It is not uncommon to see an almost triple price differential between consumer products made in the most developed cities in China and those produced in America. A box of 12 cage-free eggs are sold at ¥12.9(=$1.93)in the Shenzhen Walmart, while eggs in the LA Walmart are more than double that price. Not only groceries, but also basic necessities such as toilet paper and laundry detergent suffer from the huge price gap. For example, Tide detergents of the same size in both China and the US do not break the spell of the three-times price difference.

Both Shenzhen and Los Angeles are coastal cities with a high volume of port trade and technology-intensive industries. However, according to Numbeo’s comparison, people would need around ¥35,143.95 ($5,266.80) in Los Angeles to maintain the same standard of life that they can have with ¥21,000.00 ($3123.60) in Shenzhen (assuming you rent in both cities). As the chart below shows, Shenzhen’s living cost is higher than Beijing’s, but still falls way behind Los Angeles’.

 

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(Source: Numbeo)

In terms of the price gap among different countries, Purchasing Power Parity (PPP) plays a vital role in evaluating the living cost in the respective country.

PPP is arguably more useful than nominal GDP when assessing a nation’s domestic market because PPP takes into account the relative cost of local goods, services and inflation rates of the country, rather than using international market exchange rates which may distort the real differences in per capita income.

According to the International Business Times, China’s economy surpassed the U.S. in purchasing power for the first time in 2014 and continued to rank in first place in 2015.

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With the same amount of money, you can enjoy more goods and services in China than in the United States. For example, Yuyuhou Li can buy the same detergent and enjoy similar hair dyeing services in both Shenzhen and Los Angeles; but in China, where labor and rent are lower, dyeing her hair and purchasing basic daily necessities cost much less than she pays in the U.S.

This round, China wins America by a huge margin.

Per Capita Personal Income

“If I am making money in dollars, living in the United States won’t be that expensive,” said Yutian, Li, a graduate student studying in USC with a major in computer science. There’s no doubt that computer science is one of the most profitable jobs in the United States. But earning dollars and spending yuan is very tempting in the fact that the exchange rate between yuan and dollar is more than 6:1.

“You earn a lot less money in China, but you can save more,” said Robert Little, who used to teach English at the University of International Business and Economics in Beijing. “America is much more expensive to live in because cost of living is much higher,” he added.

The National Bureau of Statistics of China reveals that per capita personal income in Shenzhen was 73492 yuan (=11010.45USD) in 2014. Also, the latest data revealed by the Shenzhen survey group of the National Statistics Bureau shows that the average disposable income of Shenzhen residents was 30524 yuan (=6,868 USD) in 2015. The latest data shows that per capita income in Los Angeles County is 42,042 USD, almost 4 times higher than in Shenzhen.

If we divide the items sold at the Walmart in both cities by the per capita personal, Interestingly, the percentages are so similar.

  Los Angeles Shenzhen
Apple 0.006% 0.007%
Egg 0.01% 0.018%
Toilet paper 0.03% 0.03%
Tide detergent 0.02% 0.03%
Hair dyeing 0.67% 0.82%

But what causes Los Angeles’ cost of living to run ahead of Shenzhen’s? Although the overheated property market in China has driven the prices up and up, rent prices in Shenzhen are 50.93% lower than in Los Angeles. “My living cost per month is about $3,000,” said Jake Davidson, a senior from Los Angeles studying accounting at USC.  According to Jake, he has to pay $1600, almost half of his living cost, for his rent. In that case, people living in major cities in the United States such as Los Angeles and New York actually suffer more renting pressure.

However, Shenzhen’s hair dyeing services are at a higher percentage than Los Angeles’, which meets a current trend of more expensive service industry in China’s big cities. 

Opportunity Matters   

“I prefer to work in the United States,” said Caixin Yang, a sophomore who comes from Chongqing City and now studies economics in America. For her, the United States has more advanced and mature financial systems and markets. “China is under transformation and everything is in a mess,” she said.

The same answer goes with Yuyuhou Li who thinks highly of a  well-established public relations career path in America. “Although the living cost is really high here especially in LA, working in the United States represents a more stable life,” she added.

In spite of skyrocketing living cost especially the rent in the United States, Chinese students are rushing to pursue education in the United States, in the hopes of receiving better a education and a better life in the future. The most recent figures, from the 2014-15 academic year, show that 304,040 international students in the US hailed from China – far more than from any other country.

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An estimated number of 2.64 million Chinese have moved overseas to study since 1978, but only 272,900 students returned to China in 2012, according to the Ministry of Education. A 2014 report by Oak Ridge Institute shows that 85 percent of the 4,121 Chinese students who received doctorates in science and engineering from American universities in 2006 were still in the U.S. five years later. The stay rate had been 98 percent a decade earlier, which actually marks an improvement. This situation results in a massive loss of talent for China.

What entices Chinese students who receive education in the United States to choose to earn a life in a foreign country even though China has become the second largest economy? Free work culture, decent income and better welfare treatment could be the answer.

“High living cost is not something I value if I choose to stay in the United States or in China,” said Yiling Jiang, 23, studying communication management at USC. He values personal development, opportunities, lifestyle, family, and friends when judging which country is more appealing. Not only Yiling, but all of the interviewees agreed that the U.S. living cost is high but not a huge problem. It is the bureaucratic working ethics, complicated relationship (guanxi) and unfair career treatment that decrease the charm of coming back to China.

In addition, as smog worsens, China’s most well-educated have begun fleeing the country. Caixin Yang also mentioned her concern in her interview about the long-lasting severe pollution in some Chinese metropolitan cities such as Beijing, the Capital of China.

Faced with the army of ambitious Chinese up-and-coming professionals, are Americans worried? Yes, they are. Despite current slowing growth rate, plummeting stock markets and a variety of economic challenges that China is facing, Americans are still concerned about economic threats posed by China. The loss of jobs is one of the top three problems that are rated as a very serious problem by approximately sixty percent of the American public, according to a survey in 2015. The other two concerns are the amount of U.S. debt held by Beijing and cyberattacks from China.

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At the same time, still, a number of Chinese students who pursue degrees in America prefer to go back to China. “China has a lot more potential in development and I am willing to contribute myself in this course,” said Yutian Li.

Yutian admitted that current American life is more attractive in terms of advanced education and systematic career training, but in the future, living in China will be more appealing to him as China’s is speeding up in making itself better.

In light of a rising China, which country is more appealing? There is no definite answer. Living costs are not scary. Opportunity matters most.

Corporate traveling: a commune or a commute

It might be possible that the hospitality industry might be on it’s way to completely revolutionizing itself, as can be seen by the new things that have been trending in hotels in the past year. There has been a shift from focus on factors like luxury, comfort and indulgence to factors like social spaces, high-tech facilitated services, and modern renewable energy driven buildings.

 

What young corporate travellers today while on business trips or work-related trips look for in a hotel is two things: firstly a smooth and easy stay process and secondly to use the hotel as a platform to socialize, meet people and start building a network. Consequently, hotels have been choosing to capitalize on possible social settings. For example, there has been a concept of ‘living room like lobbies’, which are basically huge lobbies with a lot of communal furniture to promote mingling and socializing. This was started by the Citizen M chain of hotels in Amsterdam, which offers not so luxurious and small rooms but these ‘living room like lobbies’. Shared spaces are not only limited to lobbies. Even restaurants and bars can be made to have communal tables and settings rather than the traditional way. Lounges can provide a kind of shared entertainment experience and even waiting areas like hallways and elevators could be somehow utilized as collective spaces. A hotel in Frankfurt that opened in March by the Lindenberg brand of hotels has shared leisure places like a communal kitchen that hosts cooking classes, and a jogging club in the garden. There are many innovative ideas being circulated within the industry, which could all culminate into a growing trend.

 

Also, with evolving and fast-changing technology, the younger corporate travellers are used to being associated with user friendly and tech savvy services. For example, many airlines are not just switching to online check in but also e boarding, which lets you proceed directly to security check: which is a part of making the travel experience smooth and error free. Lesser human involvement in this process implies a more systematic method. The same concept has been extending to the hotel industry: some hotels are now coming up with ideas of e-check in, by which they get their room key cards through an auto-mated system after scanning their identification. This process is both faster and ensures that customers are served in a timely manner or is been informed of an accurate wait time through a computer rather than an estimate by a customer service associate.

 

Lastly, there has been a growing concern for the depletion of resources on our planet and towards issues like global warming and melting of glaciers. This concern will be more and more reinforced every year, and renewable energy is starting to be seen as the future. Young corporate travellers who are usually recent college graduates are very informed about environmental issues and since they will be the ones to actually live through an energy crisis if it were ever to happen, they are very attracted to businesses that are renewable energy driven. Though not many hotels have had a goal to achieve this, it might be something they might consider in the future.

 

These trends could be a potential growing and strong threat to traditional hotels, and on important example of this is Airbnb. Airbnb is a new online platform for people who want to rent their property and people who are looking for properties to lease for a short period of time. Essentially, it acts as an online marketplace for people looking to rent a house and those looking to sublet their place for a few days and it lets people email each other through the website. Also, if these renters and sub letter end up finalizing a deal, they might even meet at the apartment or the house. So Airbnb reinforces two main things: an opportunity to meet people by staying in their homes, and it eliminates a mediating third party to connect the owner and renter of the property by using technology. Hence, Airbnb is could also be considered a potential threat to traditional hotels.

 

The use and influence of technology in the hospitality industry is evident, because as of now, about 57 million people made hotel bookings online last year, which is a 27% increase in bookings from last year and out of these 57 million bookings, 36 million bookings were made through websites like Expedia and hotels.com. Airbnb too has ben making a remarkable presence in many cities in the US. For example, in an interview with Vijay Dandapani, the president of Apple Core Hotels in New York, he mentioned that “I see a direct correlation between our revenues going down and [Airbnb’s] going up,” Also, financially, Airbnb has been valued more than most hotel groups except the top 4 largest international hotel groups, which shows that investors are also attracted.

 

It would be intriguing to see if all these changes in the hospitality industry have a large scale revolutionizing impact.

 

http://www.economist.com/news/business/21601259-there-are-signs-sharing-site-starting-threaten-budget-hotels-room-all?zid=293&ah=e50f636873b42369614615ba3c16df4a

 

http://www.cnbc.com/2015/07/01/online-travel-industry-is-booming-report.html

 

Mental Health: When the Economy Stresses You Out

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Most are aware that having a debt crisis or financial hardship may lead to many increased mental health issues, namely depression, anxiety, and suicide attempts. However, there lies a far less known connection that mental health is often tied to family finances, employment longevity and duration. Mental health should be something to be stressed when the economy leaves the public stressed.

Take for instance, Greece, a country currently faced with financial crisis. Media coverage often reports high unemployment rates, closing of banks, and political uncertainty. However, far less coverage is done on how political and financial uncertainty negatively affects the mental health of the Greek people. New research reveals a 35 percent jump in the suicide rate during the first two years of austerity programs, with a direct correlation in additional unemployment to an incremental increase in the suicide rate among working-age men. Clinical depression rates have also increased from 3.3 percent to 8.2 between 2008 and 2011.

The issue in Greece is that whilst the need for mental health support is increasing, the government’s austerity measures is resulting in dwindling healthcare. Hospitals are overflowing, and less than half of the Greek population is able to afford healthcare. In an attempt to decrease the debt that is causing so many mental problems, the Greek government has forgotten the consequences of allowing existing mental problems to brew without treatment. Those with mental health problems tend to be pushed into poverty, namely due to increased health costs, loss of employment, reduced work hours, and stigma.

No matter the public’s stance on Greece’s austerity measures, the mental health statistics in Greece reflect how factors on a microeconomic level can have large implications on the overall global economy.

Sources:
http://www.thelancet.com/journals/lancet/article/PIIS0140-6736%2811%2961633-4/fulltext

David Stuckler on Austerity and Death


http://www.newsweek.com/greek-crisis-has-seen-rise-suicides-and-depression-353056
http://greece.greekreporter.com/2014/10/26/cases-of-mental-illness-in-greece-have-increased/

Chinese buyers, L.A. markets

Chinese residential developers in L.A. are expecting Chinese buyers to constitute up to 40 percent of their clients. Since 2014, Chinese real estate companies have been involved in at least seven of 18 land deals in Los Angeles.  Greenland, a Shanghai-based real estate company, bought a property called “Metropolis” in downtown L.A. near the 110 freeway. This mixed-use project with three towers and 1500 residential units is now under construction. Greenland, the property owner, has the marketing skills to attract the Chinese buyers. The realtor for the Metropolis project said 75 percent of units in one tower had already been sold. Many of those units are going to buyers from China.

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The Metropolis project model 

First, Greenland targets Chinese buyers through real estate agents from both China and the U.S. The L’ands Corporation is a Beijing-based company and has years of experience selling luxury houses in China. The advertisements for the Metropolis condominiums have appeared during the Beijing company’s marketing to Chinese buyers. “We are quite confident about the overseas market because more and more Chinese clients consult with us about houses in the U.S., especially California,” said Eason Wang, one of the sales agents in the L’ands Corporation. After Wang posted the Metropolis information in his Wechat account (a Chinese popular social networking account similar to Twitter), several customers were interested, and Wang planned to put the potential buyers in contact with the Los Angeles partner — Douglas Elliman. The main roles of the Chinese real estate agents are the advertiser, the promoter and the connector between the Chinese buyers and the L.A. market. Only the U.S. real estate agents are authorized to sell American houses. The L’ands Corporation will help the potential Chinese buyers arrange the property visits with Douglas Elliman’s L.A. branch in Greenland’s office near the Metropolis project. Douglas Elliman’s team for Greenland, of course, has several Chinese employees who can speak fluent Mandarin.

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A screenshot of L’ands Corporation house selling advertisements in Wechat

Greenland, the company behind Metropolis, tries to make its properties more attractive to potential Chinese buyers by linking ownership to citizenship.

It’s called the EB-5 Immigrant Investor Program. According to the U.S. Citizenship and Immigration Services, foreign investors are eligible to apply for permanent residence if they invest $500,000 in a company like Greenland in a way that helps create or preserve 10 permanent full-time jobs for qualified U.S. workers. Greenland will return the money to investors once the properties they invested in are sold. The Chinese buyer gets to stay in the U.S.

 

eb-5

In 2015, more than $25 billion from China flowed into residential real estate in the United States. Chinese consumers bought more U.S. properties than people from any other country. “People move with capital nowadays. If you go to a university in the U.S., you will also consume goods including investment in property. It’s the mobility of capital,” said Yasheng Huang, associate dean of the MIT Sloan School of Management.  “The houses built by Chinese real estate companies could easily own the Chinese buyers’ attention and trust.” But behind the big boom in American real estate investment are worries about the depreciation of China’s currency and an economic slowdown. “There are right reasons for capital movement such as increasing globalization, the mobility of capital and the ability of entrepreneurs,” Huang said. What he worried about were the “wrong reasons” for capital movement such as the lack of confidence in the future of China’s economy.

 

http://www.latimes.com/business/la-fi-0825-china-dtla-snap-story.html

http://www.latimes.com/business/la-fi-chinese-us-investment-20150520-story.html

Corporate travelling: a commute or a commune?

It might be possible that the hospitality industry might be on it’s way to completely revolutionizing itself, as can be seen by the new things that have been trending in hotels in the past year. There has been a shift from focus on factors like luxury, comfort and indulgence to factors like social spaces, high-tech facilitated services, and modern renewable energy driven buildings.

What young corporate travelers today while on business trips or work-related trips look for in a hotel is two things: firstly a smooth and easy stay process and secondly to use the hotel as a platform to socialize, meet people and start building a network. Consequently, hotels have been choosing to capitalize on possible social settings. For example, there has been a concept of ‘living room like lobbies’, which are basically huge lobbies with a lot of communal furniture to promote mingling and socializing. This was started by the Citizen M chain of hotels in Amsterdam, which offers not so luxurious and small rooms but these ‘living room like lobbies’. Shared spaces are not only limited to lobbies: even restaurants and bars can be made to have communal tables and settings rather than the traditional way, lounges, that can usually be accessed by frequent customers can provide a kind of shared entertainment experience and even waiting areas like hallways and elevator could be somehow utilized as collective spaces. A hotel in Frankfurt that opened in March by the Lindenberg brand of hotels has shared leisure places like a communal kitchen that hosts cooking classes, and a jogging club in the garden.

Also, with evolving and fast-changing technology, the younger corporate travelers are used to being associated with user friendly and tech savvy services. For example, many airlines are not just switching to online check in but also e-boarding, which lets you proceed directly to security check: which is a part of making the travel experience smooth and error free. Lesser human involvement in this process implies a more systematic method. The same concept has been extending to the hotel industry: some hotels are now coming up with ideas of e-check in, by which they get their room key cards through an automated system after scanning their identification. This process is both faster and ensures that customers are served in a timely manner or is been informed of an accurate wait time through a computer rather than an estimate by a customer service associate.

Lastly, there has been a growing concern for the depletion of resources on our planet and towards issues like global warming and melting of glaciers. This concern will be more and more reinforced every year, and renewable energy is starting to be seen as the future. Young corporate travelers who are usually recent college graduates are very informed about environmental issues and since they will be the ones to actually live through an energy crisis if it were ever to happen, they are very attracted to businesses that are renewable energy driven. Though not many hotels have had a goal to achieve this, it might be something they might consider in the future.

These concepts could soon make a lot of existing luxury hotel chains obsolete, or force them to go through very expensive refurbishments that might take a while and cause the hotel to be out of business for a while, which might not be something they could afford. However, it would be intriguing to see if these small but still significant changes could have a great impact and actually revolutionize the hospitality industry.