As people become vulnerable with their pocketbooks, do they become vulnerable to loneliness as well? Statistics from online dating sites demonstrate that tough financial times correlates with higher numbers of people surfing the web for someone to commiserate their pain with.
These findings are supported by various online dating sight’s financial and user data. Match.com’s website traffic and quarterly results reported having the busiest site traffic during 2008’s turbulent financial crisis. They additionally reported their best fourth quarter in seven years during 2008, the same time as the Dow Jones reported a five-year low (HCPLive). This data differs from previous Novembers, which are notorious for being a particularly slow month for online dating sites.
According t0 Perfectmatch CEO Duane Dahl, the turbulent economic period after 9/11 and the end of the dotcom bubble led to a 200 percent membership increase. Dahl credits this hike in numbers to the public’s desire to find comfort in a partner, either to console their financial stresses or solve them. The poll, sponsored by eHarmony, shows that respondents those who said they felt stressed by the current economy were 14 percent more likely to aim to be in a long-term relationship within a year, compared with those who were not stressed by the economy (Time Magazine).
Though there are numerous potential explanations for this phenomena, off site dating experts have contributed them to 1) more time spent online and 2) loneliness heightened by stress. Theoretically, tougher economic times results in people staying home more often. This inevitably results in people spending more time on their computers, clicking away at their potential matches on online dating platforms. At only $35 a month, online dating is cheaper than blind dates as well, making it a more viable option for those on a budget. Whilst the public turns to online dating to find their next relationship, economists can turn to their membership numbers to determine the status of the economy.
Sources:
http://cityroom.blogs.nytimes.com/2009/05/04/how-has-the-recession-affected-your-dating-life/?_r=0
http://www.nytimes.com/2009/02/12/fashion/12dating.html?scp=1&sq=dating%20recession&st=cse
http://content.time.com/time/business/article/0,8599,1868694,00.html
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