The Networks’ Battle for the Night

To most of us living in this day and age, late-night television really is not anything new. Anyone with a digital device and access to the web, and there is a lot of them, would have at least seen a few clips of shows and learned the names of the hosts and their shows. And because there is such a vast selection of them these days, people get to pick and choose. And usually, it is not the network or the program they are choosing, but the clips and segments they want to see. Thanks to the wonders of the internet, people get to do just that. However, younger viewers have no way of knowing, and more experienced viewers tend to overlook, or simply forget, that late-night talk shows used to mean something completely different, and has always been evolving throughout the past few decades. The business model of late-night talk shows, naturally, has changed with it too.

 

The late-night talk show has come a long way. Ever since television overtook radio as the primary medium in the 1950s, worldwide and in the United States, late night talk shows have become one of the signature features of American television. While television was in its infancy, the amount of original programming was quite limited, and networks had to fill most of niche hours with reruns. NBC became the first to venture into unknown territory in an attempt to prove there was a profitable market after 11 pm. The Tonight Show Starring Steve Allen was launched in September 1954, and it would turn out to be the beginning of NBC’s pioneering and dominance of late-night television in the following half century and more.

 

Though The Tonight Show Starring Steve Allen would eventually be moved to Sunday night under a different name to combat CBS’ The Ed Sullivan Show in 1957, what it had done was monumental for the future of late-night television – it proved that there was a place for original programming after 11 pm, and paved the way for all future shows and hosts. The format became the blueprint of the mainstream late-night talk show format that would be used by most network shows to the current day. It did not, however, establish a huge following at that time. This was made evident by two facts. Neither CBS nor ABC, the two competing networks, had come up with their own late-night program in the two and half years the show was on the air. And perhaps more of a judgment on the time slot than the show itself, NBC must have deemed the late-night time period expendable to move Allen to primetime on Sundays.

 

However inconsequential late-night was in comparison with Sunday night, NBC stuck with it, and mainstream success followed. After Steve Allen’s in-house relocation, NBC lined up Jack Paar from CBS to carry on the Tonight name. The highly emotional and unpredictable Paar became an audience favorite. In his heyday, Paar would occasionally draw 7 million viewers in the early 1960s. (Grimes) Little information regarding the competition can be found, but based on the fact NBC was the only network with original programming in late-night, it is safe to assume the competition was practically nonexistent. Considering the show was 105-minute long, and ran from 11:15 pm to 1 am during this time, the number was even more significant than the modern hour-long 11:35 pm shows numbers. At such a late hour, the shorter the runtime, and the earlier it ends, the more ratings will benefit, since the later it gets, the more people will turn off the television set and turn in. As he was popular, Paar was dramatic. At the height of his success, aged only 43, he abruptly announced he would be leaving the show on the air in March 1962, leaving his audience with endless emptiness, and many more questions than was ever answered.

 

They would not have to live with that emptiness for long. NBC once again called in a young host from another network to resurrect the late-night success Paar had. The young man named Johnny Carson did not disappoint, as he warmed up in the role in no time at all, and, all of a sudden, NBC was having monolithic success in late-night again. Paar and Carson were so popular that ABC and CBS would come up with their own late-night shows in hope of shadowing NBC, and taking away their monopoly. The likes of Joey Bishop, Merv Griffin, Dick Cavett, and Alan Thicke all came and went like shooting stars, unable to gain any traction opposite Johnny Carson in their futile effort.

 

As Carson swept away the competition as effortlessly as his signature golf swings, his leverage ultimately grew as well. In the first six months after he took over, he was averaging 7.5 million viewers per night. A decade later, the number was 11.5. In 1977, it became 17.3, having more than doubled his audience in 15 years. (Tynan) At this time, he was bringing NBC $50 million in profit per year, (Bushkin and Lewis) which mounts to roughly $1.8 billion in today’s money. In 1980, he got the ultimate deal with NBC: the runtime would go from 90 minutes to 60, he would be on only 3 nights per week, Tuesday through Thursday, his salary would be $25 million per year, and he would be taking 15 weeks off every year. (Bushkin and Lewis) As ridiculously lucrative as it sounded, NBC could not afford to see their monopoly fall apart.

 

As Carson established his empire in late-night, the scene seemed set for a long time. The first disruptor to surface came from, consequently, not from a rival network, but within NBC. Since The Tonight Show Starring Johnny Carson featured countless young comics over the years, many rose to stardom from their appearances. David Letterman, a former weatherman and radio host from Indianapolis, had set the record as the fastest comic going from being a guest to guest-hosting The Tonight Show, and was given a morning talk show by NBC in 1980. Though the show did not get good ratings in the early hour, it received critical acclaim, winning 2 daytime Emmys. In 1982, NBC decided to give him another shot in the time slot after The Tonight Show, 12:35 pm, and cancel broadcaster Tom Snyder’s interview program The Tomorrow Show, the previous occupant.

 

And a prince was born. Late Night with David Letterman caught on big-time, especially among younger viewers. Because Carson’s production company owned the show and specified the ways in which Late Night had to be different from Tonight, and partly due to the later hour, Letterman would experiment with wild stuff that people had never seen on television. It created a cult-like cultural and social sensation among the youth, and the advertisers took notice. An uncanny phenomenon occurred: for the first time ever, advertisers would go to NBC with something other than The Tonight Show as their top priority. In fact, many brands with a more youthful outlook, coca-cola and tennis sneaker companies for instance, even went as far as securing commercial time of Late Night first, and then buying The Tonight Show commercial time merely as an add-on thanks to Letterman’s much younger demographics.

 

In 1992 Carson walked away from it all. After intense negotiations and some bitter conflicts, Letterman did not eventually get the top job. It went to his comic friend Jay Leno, who had gained national fame by appearing on Late Night, and was Carson’s permanent guest host in the years before his departure. Letterman, eager to prove himself at the earlier time slot, 11:35 pm, left for CBS the following year to create The Late Show With David Letterman, and the nation had, consequently, been divided. For the many decades prior, NBC was as good as synonymous with anything associated with late-night, and had enjoyed a huge monopoly in the category. For the first time ever, America would have a viable late-night option outside NBC, and, more importantly, an alternative to The Tonight Show.

 

Having signed Letterman for over $14 million per year, a figure over twice Leno’s salary (Carter), CBS proved to be right with their investment. Not only did Letterman build a late-night franchise out of nothing at all, he would become the only saving grace CBS had in a particularly difficult time for the network. The entire network was at a complete loss after it gave up the rights of NFL football to FOX in 1994, and had nothing going for them in the many years afterwards, except The Late Show. The poor lead-in performance caused Letterman to lose his ratings edge on Leno, and he was never able to beat Leno in the ratings again.

 

Despite several changes in the 12:35 pm time slot, the 11:35 pm was a mano-a-mano battle for two decades, until ABC decided to puteir name in the race as well. After Jimmy Kimmel Live! moved up from 12:05 to take Nightline’s time slot, the monopoly that NBC had was now completely turned into a oligopoly.

 

That meant the already shrinking network late-night talk shows market – between 2011 and 2012, every network late-night talk shows’ total viewer count went down, except that of Jimmy Kimmel Live! – was now divided into even smaller pies. Though there are new platforms of revenue such as YouTube, the profitability of these platforms does not hold a candle to that of traditional television. On another note, the revenue generated by the internet is seldom firsthand. Often, hosts today want to get a high number of hits on the internet because they hope that will drive the viewers to watch their shows.  The role that the internet plays in generating revenue is more subtle than it seems, since the idea is less driven by direct revenue than by building up the audience.

 

As longstanding late-night host in the hour-long format, Conan O’Brien, transitions into a half-hour format, he proposed the refreshed and shortened show as “smaller cookie, more chocolate chips”. This is perhaps the way to move forward, as the viewers have gotten increasingly short attention spans and more and more at-home with entertainment consisting of mostly soundbites . If you cannot pique someone’s interest within a few minutes, or even seconds, in this world full of smartphones and Xboxes, chances are not good they will sit through a whole hour of the show.

 

Sources:

 

https://www.nytimes.com/1991/12/19/arts/jack-paar-the-carson-of-his-day-looks-back-with-the-usual-chuckle.html

 

https://www.hollywoodreporter.com/news/how-johnny-carson-quit-tonight-644508

 

https://www.newyorker.com/magazine/1978/02/20/fifteen-years-salto-mortale

 

https://www.nytimes.com/1993/01/15/arts/going-head-to-head-late-at-night-letterman-on-cbs-leno-on-nbc.html

 

Inside Conan O’Brien’s Digital Reinvention

 

The Digital Age of What Used To Be Late Night

In the world of late night television, the year 2018 has seen, interestingly, two polar opposite states from two types of big-time players. On the network side, it is the same old story. As the most polarizing president in decades keeps making waves in office, CBS’ Late Show maintains a firm lead over NBC’s The Tonight Show, while ABC seems to be okay with its Jimmy Kimmel Live! sitting in third place year after year. The irony lies in that, while the new bloods are doing the same things they have been doing for years in the same format that has been around for decades, the two titans of the past have, somewhat quietly, branched out to accommodate a new age of entertainment.

 

In the last part of his glorious 33 years in late night television, David Letterman was a very different man from the young eccentric-costume-wearing, hydraulic-press-operating, watermelon-and-paint-dropping gap-toothed man on NBC who was synonymous with coolness. Despite social media gaining traction, Letterman was oblivious, and carried on as a broadcaster, and a broadcaster alone. Similarly, when Conan O’Brien was outcast from his Tonight Show gig and moved to basic cable, he stayed with the hour-long network format he had known his entire late night career, and kept banging out shows nightly as usual. However, they have both significantly shaken up their past image of sticklers in 2018 by stepping into digital platforms.

 

In early 2018, David Letterman came out of retirement from hosting and started an interview program on Netflix streaming. In October, Conan O’Brien announced he would be launching a podcast the next month, as his show switches from the hour-long format to a 30-minute format that does not include interviews. Both announcements took many by surprise, as the two oldest and most staunch defenders and supporters of network broadcast injected a strong dose of modernity into their veins.

 

Granted, there are obvious reasons to not make a big deal out of these decisions. David Letterman had been retired for over two years, and one could argue he was trying to overcome boredom with his Netflix deal. And while Conan O’Brien was still doing the grind, not many watched anyways, and long gone was he mainstream relevance. It was quite likely they chose the new platforms simply because their alternatives were not that good. And that point is well taken.

 

However, one would be foolish not to recognized the way technology has reshaped the entertainment infrastructure. Without the new digital platforms and genres such as Netflix streaming and podcasts, Letterman would stay bored at home-be it Montana, Manhattan or Connecticut, and O’Brien would still be making shows for basically nobody. Online platforms have gradually been taking talents away from traditional broadcast, especially in primetime programming. Though they have yet posed a threat to network late night shows, Letterman and O’Brien’s acceptance, which contrasts their past attitudes greatly, brings the competitiveness of digital entertainment to a new high. Networks had better already been taking measures, otherwise it would really be all too late when Jay Leno puts out a comedy special on Hulu.

Are There Really Two Nick Cleggs?

During Prime Minister’s Questions in a British House of Commons session on December 8, 2010, Labour Member of Parliament Jack Dromey caught the attention of the whole House with his question. “Is the Prime Minister aware that parliament may have been infiltrated by an imposter? The Deputy Prime Minister…” He was referring to Nick Clegg, leader of the Liberal Democrat Party. “…has said he would vote to treble tuition fees and abolish the educational maintenance allowance. Before the general election, the leader of the Liberal Democrats said that he would abolish tuition fees and keep the educational maintenance allowance. Can the Prime Minister tell the house: Are there two Nick Cleggs?” It would not be the first or the last time Clegg’s U-turn on tuition fees was scrutinized and mocked. To this very day, the tuition fiasco remains the biggest defining event of Clegg’s political career, likely to his regret.

 

In all fairness, we should have grown used to politicians making promises during election season, and never delivering them after being elected by now. Clegg’s broken promise, however, caused far more fury than normal in the United Kingdom because he had always kept the image of an earnest and honest man. Now that it has been announced he is the new Head of Global Affairs at Facebook, one cannot help but wonder if there are indeed two Nick Cleggs.

 

 

Those with a good memory will remember Clegg speaking out against Facebook less than two years ago. In a piece he wrote for the Evening Standard on the heels of the 2016 US election, though Clegg did not join the popular opinion that Facebook was to be blamed for an unfavorable result, he did not have much good to say about the company either. “I’m not especially bedazzled by Facebook. While I have good friends who work at the company, I actually find the of Facebook a little grating. Nor am I sure that companies such as Facebook really pay all the tax they could.” Now, he is planning to move his family across the pond to Silicon Valley, and live and work in the center of that grating, messianic Californian new-worldy-touchy-feely culture. The ironic nature of this career move is furthered by reports that Facebook was among the conglomerates guilty of tax avoidance earlier last month, while Clegg himself had vowed to stop these companies from abusing the system when he was in government.

 

Admittedly, circumstances have changed a great deal since Nick Clegg was riding high on “Cleggmania” as the darling and kingmaker of British politics. He has since resigned in 2015 as party leader, and lost his seat in parliament in the 2017 general election. Nevertheless, the fact he, for whatever reason, did not stand his ground against the Conservative Party in 2010 regarding tuition fees in their negotiations, or stayed true to what he had written about Facebook is an implication that he is not, and, possibly, never was the rare sincere politician he was thought to be. In essence, regardless of what his public image might suggest, this is a man who does not act the way he speaks through and through.

 

Sources:

https://www.c-span.org/video/?c4759335/2-nick-cleggs

https://www.bbc.com/news/technology-45913587

https://www.standard.co.uk/comment/comment/nick-clegg-are-liberals-to-blame-that-hoax-news-is-swinging-elections-a3400886.html

https://www.theguardian.com/technology/2018/oct/08/facebook-uk-tax-bill-sales-margaret-hodge

https://www.bbc.co.uk/news/uk-politics-16422437

The Past, Present, and Future of Austerity

It has been exactly a decade since the financial crisis swept all across the globe in the fall of 2008, but for many countries and economies, the issues brought upon remain very much alive, and the aftershocks can still be felt today. As countries and economies already were functioning in each of their own unique ways, they had put forward different monetary and fiscal policies in response to the financial crisis, and were met with varying results. Among the many distinct measures taken was Britain’s highly controversial Austerity Programme. First officially proposed by both Labour and Conservative Party during the 2010 General Election, and subsequently implemented by the Conservative-Liberal Democrat coalition government, its impacts have persevered over the past decade, and are as relevant now as ever. Though the process of leaving the European Union (Brexit) has since replaced it as the top national issue in Britain, Prime Minister Theresa May recently brought the attention back to the Austerity Programme with her central message at the 2018 Conservative Party Conference “The end of it is in sight.” It remains to be seen whether the claim turns out to be valid, but there should be little doubt the Austerity Programme has reshaped the British economy as well as millions of people’s lives, for better, and, yet, for worse.

 

 

To determine how effective the Austerity Programme has been, one has to first fully understand the context it was conceived in. When the United Kingdom was due to go into election season in April 2010, the financial crisis had been in full effect for over 18 months already, and the damage it had dealt the UK was painfully obvious. Having previously produced a strong and stable economic growth for three terms of parliament spanning a decade as the Chancellor of the Exchequer, Gordon Brown had to go through his own election campaign as the Prime Minister who was in the middle of it all when the financial crisis hit. A mere 5 years prior, he, along with the economy he produced, was widely credited as the real reason why Labour was able to win the election, in spite of Prime Minister Tony Blair’s unpopular decision to invade Iraq in 2003. Now, in 2010, the most notable thing associated with his name was a peacetime record high deficit £157 billion, highest figure in Europe second only to Ireland, as well as a 300% increase in net borrowing in proportion to GDP between 2008 and 2010. Admittedly, there was no guarantee that, had the financial crisis not happen, Gordon Brown would have won the 2010 General Election fair and square. Nevertheless, it had indubitably dealt quite a heavy blow on his premiership in its infancy. The seemingly ridiculously high borrowing numbers became an opportunity for political attack, something a strategist and tactician such as the then Leader of Opposition, David Cameron, would not, for a second, hesitate to seize. During Prime Minister’s Questions on October 29, 2008, at the height of the financial crisis, accused Brown and Alistair Darling, then Chancellor of the Exchequer, of breaking the fiscal rules that they had set up. “Rule 1 was, ‘Only borrow to invest’; now he is having to borrow to pay for unemployment benefit. That rule is dead. Rule 2 was, ‘Don’t have debt over 40 per cent of national income.’ Even on his own fiddled figures, that rule is now dead.” (Hansard) Not complacent with simply dishing out criticism, he followed it up six months later in April 2009, proposing an “age of austerity” as the potential Prime Minister.

 

He did not have to wait long before he got the chance to turn the potential into reality. The largest party coming out of the 2010 General Election but without a majority in the parliament, the Conservative Party formed a coalition government with the Liberal Democrats in May 2010. A month into the new government, Chancellor George Osborne announced in the emergency budget dramatic government spending cuts, a Value-Added Tax increase from 17.5% to 20%, welfare cuts, in addition to a personal allowances increase of £1,000. Osborne claimed such measures would be “tough, but fair”, and “unavoidable”, while calling the previous government’s massive spending in response to the financial crisis “irresponsible”. With the new budget, the coalition government had cutting the aforementioned deficit and lowering debt to GDP ratio as its top priorities. With new policies going in the opposite direction of the previous Labour government, the coalition set out to fix the financial problems as much as they could, if not at the cost of people’s living standards. Increased Value-Added Tax without increased wages meant goods were less affordable than before, and welfare cuts, most notably child benefits and pregnancy grant, meant another hit on people who needed them. The downsizing on public sectors unsurprisingly led to an increased unemployment rate during a period in the following year. Granted, while it was true that the post held tremendous power over monetary and fiscal policies, the Chancellor or the Exchequer had always been a far cry from an easy and popular job. Former Chancellor Norman Lamont, infamously known as the man responsible for Black Wednesday, called himself “the most hated man in England” after being appointed. Osborne’s public image, likewise, was practically destroyed by his direct link to the Austerity Programme, as he was perceived as the guy who simply and solely took goods and services from the British people for his own personal good. As the years went on, the coalition government did nothing to shy away from the austerity route, even adding privatizing public assets into their arsenal, with the privatization of Royal Mail causing most controversy. Despite the fact the United Kingdom’s net borrowing in proportion to GDP had been effectively cut down at the end of the parliament to half of the 2010 figures, one cannot help but wonder if it was worth the sacrifices made elsewhere in people’s welfare, purchase power, and since this was a British topic, the traditions.

 

Borrowing graphic

 

Fast forward to today, over two years after the man behind the Austerity Programme had been removed from power, the effects of the programme are still pervasive and prevalent. Whilst the former Prime Minister-in-waiting has been doing his best Niccolò Machiavelli impression as editor of the Evening Standard, his predecessor has generally followed his footsteps, and steadily furthered the progress of the Austerity Programme. In his spring 2017 budget, current Chancellor Philip Hammond cut down on more benefits for working age people, and confirmed that he intended continue with the Austerity Programme during the 2017 General Election campaign. With a business background before entering parliament and “Spreadsheet Phil” for a nickname, Hammond is much less of a politician than Osborne ever was, but it was evident that his main goal was still to tackle the deficit. A year later, in August 2018, it was announced the government had turned in a surplus of £2 billion with a net borrowing of £12.8 billion, both new records since when Gordon Brown was steering the ship as Chancellor. However, it is important to look at both numbers in context. The United Kingdom GDP growth has fallen from a steady 1.7% to 1.1% at the beginning of the year, so the record numbers might not necessarily mean everything is fine and dandy. An extended period of decrease in GDP growth means the UK is at rick of bottlenecking the economy, which would defeat the very purpose of the Austerity Programme.

 

Image result for uk gdp 2018

 

Just a few weeks after Prime Minister Theresa May had vowed the austerity was in its last leg in the 2018 Conservative Party Conference, and less than two weeks until Philip Hammond is due to reveal a new budget, it is quite the tricky time to comment on the future of the Austerity Programme. The United Kingdom has indeed made strides in fighting back the financial crisis with a distinct and decisive strategy, but it also introduced problems that were not present before the programme took effect. If the claim had not been purely a decoy to distract people from the mess that is the Brexit fiasco, the British people can expect real changes in the upcoming budget, given the Prime Minister’s bold claim and the most updated figures. The budget may include increased public spending, considering the newly-found liquidity in the government budget, but it would not necessarily mean a complete derail from the Austerity Programme. After all, Hammond has been merely functioning in the George Osborne-shaped mold so far. The Austerity Programme has been the dominating driving force in the British society for the better part of the past decade, and even if it were to go away in the foreseeable future, it would not do so quickly, and it is entirely likely the country would still be haunted by certain policies left over, or simply the everlasting memories of it. Moreover, mind you, the “Austerity Chancellor” himself is still young enough, relevant enough, and dare I say it, more politically charged than ever. Now that he has recovered his public image as time passed, who is to say that he is not lurking for a better time to mount a comeback for the top job?

 

 

Sources:

https://www.telegraph.co.uk/news/politics/labour/10451851/Labour-are-cowards-for-racking-up-billions-in-debt-says-Ken-Livingstone.html

https://hansard.parliament.uk/Commons/2008-10-29/debates/08102932000022/Engagements#contribution-08102932000090

https://www.theguardian.com/politics/2009/apr/26/david-cameron-conservative-economic-policy1

https://www.yorkshirepost.co.uk/news/infographic-osborne-sells-off-more-public-assets-in-12-months-than-in-past-20-years-1-7393492

https://www.bbc.com/news/business-45256075

“There is no money”

“I’m afraid there is no money.”

Probably not among the first things you want to hear less than 24 hours after being appointed by the Prime Minister himself to Her Majesty’s Treasury, is it?

But, this was what British Liberal Democrat politician David Laws was faced with on the morning of 13 May, 2010, his second day as Chief Secretary to the Treasury. In the letter Laws’ predecessor, Labour politician Liam Byrne, left for the new Chief Secretary, he wrote: “Dear Chief Secretary, I’m afraid there is no money. Kind regards – and good luck! Liam.” Although meant as nothing more than a jest, the letter ended up having a real impact on British politics. The Conservative-Liberal Democrat coalition government, well, mostly the Conservatives, used it as a proof of Labour’s previous economic failure under Gordon Brown throughout their time in government, and during the 2015 election. Just how bad was the economic mess that the coalition government had to deal with, and how did it impact British politics as a whole? Let me try to explain.

David Cameron showing a photocopy of the infamous letter during the 2015 General Election campaign.

Since his premiership was, unfortunately, met with the global recession in 2008, when the then Prime Minister, Gordon Brown, called the general election in April 2010, the most scrutinized part of his legacy was a peacetime record-high deficit of £157 billion. As shown in the graph below, the United Kingdom borrowing in proportion to GDP shot up over 300% between the years 2008 and 2010. Admittedly, the global recession, like the name suggests, hit more than just the United Kingdom, and the Gordon Brown-led Labour party was hardly the main cause of it. Still, in the 18 months after the recession, the Brown ministry had no effective solution to it aside from more borrowing, and, as a result, the economy showed no signs of recovery. The failing economy was most likely what prompted Byrne’s joke. Unsurprisingly, Brown, the Prime Minister, lost him his credibility as an economic mastermind that he had built up over the past decade by producing and maintaining a strong and stable economy as the Chancellor.

In retrospect, the “no money” problem had been more than just an economic mishap for the United Kingdom. The aforementioned political, as well as economic impact, is turning out to be more profound than people had foreseen. In spite of Labour’s poor performance in the 2010 General Election, the Conservative party, though the biggest party, failed to win a majority in the parliament. Partly thanks to the extremely rocky economic state of the United Kingdom, Nick Clegg, leader of the third biggest party, the Liberal Democrats, put the interest of the United Kingdom above his party interests, and went into a full coalition with the Conservatives, so that the U.K. would not be stuck with either no government, or an unstable minority government. As most junior parties in the history of coalition governments worldwide, his party was diminished in the next general election, losing 49 of its 57 members for parliament. As they did with the letter, the Conservatives took advantage, and formed a majority government in 2015. Having promised a referendum on the EU, the Conservatives delivered it the next year, and led to the Brexit fiasco that we know of today.

As we can tell from the graph above, after the coalition government took over, slowly but surely, Britain’s debt problem healed. What is a lot harder to figure out is Brexit, which one could argue was, on some level, a byproduct of the economic mess that Labour had left. In an alternate universe, where Labour had proven slightly more competent in solving the recession, the Conservatives would have been less successful in the General Election, and probably would not have been able to deliver the EU referendum. Who would have guessed? Having “no money” could eventually be more harmful to a nation than just having no money.

Consumer Confidence: An Underappreciated Indicator

In the world of economics, real numbers, unsurprisingly, have always been the pinnacle of people’s attention. Economy is about money, and what better way to talk about money than numbers representing actual money involved in the economy. However, there is always more to the big picture than meets the eye, and besides the buzz around more commonly used economic indicators, such as Consumer Price Index, and Producer Price Index, the less talked-about, and lesser-known Consumer Confidence deserves much more recognition than it currently gets. Consumer Confidence is, in fact, monumental, in that it reflects on many of the most important areas of the economy, such as housing, unemployment, and inflation. Furthermore, unlike CPI and PPI, trailing indicators that document the past, Consumer Confidence, a leading indicator, often times paints us an accurate picture of what the economy looks like in the foreseeable future, and that is where the key difference lies. Although there is much to be learnt from the history and the recent past, we study economics for the future, and more time and energy ought to be devoted to analyzing stats that predict economy in the future, rather than the past.

 

Consumer Confidence is, in itself, a comprehensive, yet somewhat abstract indicator due to the many factors that come into play when it is calculated. When being asked to consider future expenditure, consumers would weigh their economic circumstances carefully, and give their opinions, namely, confidence level. The higher the Consumer Confidence in general, the more consumer-friendly the current market and economy is, and the more consumption will be taking place. Because it is measured by opinion polls and surveys filled out by the general public, the results are directly from the consumers themselves, and so is highly representative of the overall consumption in the next six months. It is relatively abstract because the Consumer Confidence numbers will be a result of many aforementioned factors combined, without clearly stating how each is faring in specific. Still, it does its job in predicting the general trend of consumption in an economy.

 

While indicators like CPI and PPI presents a picture faithful to economy in the past, Consumer Confidence takes advantage of conditions of the near past and present to make an outline for the future. Granted, we could look at the pattern of recent CPI and PPI, and predict that it is highly probable that the trend will continue. But, these indicators being what they are, in essence, trailing indicators, they have no way of estimating a change in the pattern ahead of time. In economics, timing is crucial, and a leading indicator like Consumer Confidence has the benefit of providing people with the convenience of being able to know what happens ahead of time. The leeway helps governments to be Johnny on the spot when making new policies, and can prevent them from losing money. More analysis on Consumer Confidence can prove quite valuable for governments in the long run, for it will help stabilize the economy, and kill off potential financial setbacks before they take form.