Trade Wars Between the United States and China May Have Negative Effects on Economy

It is not surprising that President Trump has launched of tariffs against China. However, he is now acting on these threats on a very large scale, so the consequences are being felt. The United States has, so far, implemented duties on $400 billion of Chinese imports. This course of action has caused China to retaliate by announcing tariffs on $60 billion of US goods. When tariffs raise the price of imported goods, costs become inflated for businesses and so prices go up and demand goes down. This would cause harm for the US economy and could ultimately result in an economic decline. 

In China, stocks and currency have already been harmed due to concerns about an upcoming trade war. The Shanghai composite index is down 18.657. Trump has threatened to expand tariffs to cover basically all imports from China to the US. China is trying to avoid following Trump’s lead as its economy is already feeling the negative effects of these tariffs. China believes that escalating the trade war will cause harm to the global economy. If Trump continues to push the country, China may retaliate by swamping US firms operating there with red tape or by using a weaker yuan as a weapon to create demand for Chinese products. President Xi Jinping has become powerful by elevating China into a global power and so he can not afford to let the US destroy its progress. President Trump does not seem like he will back down anytime soon, however, as he believes that he can win in this dangerous game of chicken. 

Opposingly, many US investors don’t seem concerned about the brewing storm with China, as the Dow Jones Industrial average is up 6.96% this year. Others are preparing for the worst in the belief that these tariffs will cause the US economy to decline. The CBOE SKEW Index rises when option trades signal the concern of an unexpected event that could have a major impact. This index is close to the highest that it’s been since records began in 1990. Part of this fear stems from the reality that no one knows how far these trade wars will actually go. Many American companies operating in China have already started to confront obstacles and are becoming increasingly worried about Chinese retaliations. These companies are faced with tariffs as well as increased inspections and slower customs clearance.

This graphs illustrates the specific industries that would face the most harm due to the disputes with China. However, Trump is attempting to help these industries. He has stated that he would may impose tariffs on basically all Chinese goods if the Chinese government retaliates on the current tariffs by targeting US farmers and workers. Trump has announced $12 billion in aid to US farmers to offset retaliating tariffs. This may not be enough for workers who are putting their livelihoods in the hands of Trump’s negotiations. 

While the United States has yet to be harmed economically due to the trade wars with China, the future is uncertain. There are signs that point to an economic decline. Many of future concerns stem from how far Trump is willing to take these tariffs and the extent to which China will retaliate.  

How Netflix Changed TV Forever

The 70th Primetime Emmy Awards in downtown Los Angeles last night saw a few attention-catching and even historic moments. Black-ish star Jenifer Lewis donned a bedazzled Nike sweatshirt on the red carpet in support of NFL player Colin Kaepernick’s controversial Nike ad and subsequent backlash. Oscars producer Glenn Weiss proposed to his girlfriend live on stage during his acceptance speech, an Emmys first. (Also, unprecedented: Last night’s broadcast pulled in 10.2 million viewers, the lowest ever ratings for the awards show.)

Unsurprisingly, HBO took home the most awards at 23, including the prestigious award for best drama series, maintaining its years-long streak. However, the No. 1 spot was shared by rival Netflix. This year marks the first time Netflix has claimed the top spot for most Emmy wins. The streaming service took third place at the 2016 awards and rose to the No. 2 spot last year.

Source: Business Insider    

Netflix is a pioneer in the on-demand media industry. It is a digital warehouse of TV shows, movies, documentaries, and educational shows. Those who pay a modest monthly fee gain unlimited access to its haul with the freedom to consume the content on any platform, be it TV, computer, or mobile device. Netflix is TV’s first serious contender in its nearly-century-long existence.

The streaming service started humbly as a provider of DVD rentals via mail. With its initial business model, Netflix was much more a rival of brick-and-mortar stores. When it rolled out its on-demand capabilities, it immediately became superior to the likes of Blockbuster and Movie Gallery. It didn’t take long for its competitors to fall to the wayside.

Acting on its motto of user flexibility over corporate efficiency, Netflix launched its first original series, House of Cards, in 2013. Since the immense success of the show, Netflix has drastically increased the amount of original content it produces. By offering captivating, on-demand content, Netflix has forced cable companies to reconsider the way they do business.

While networks greenlight new shows based on metrics, Netflix has offered contracts to showrunners for an entire season or two upfront. It also started giving entire seasons to audiences at once. (Binge-watching, anyone?) Most TV networks can’t afford to give up the ad dollars earned from the one-time-weekly dissemination model.

Netflix has also given showrunners creative freedom without corporate restraints, which has led to some of the platform’s biggest hits like Orange Is the New Black. Netflix is making it much harder for network television to secure top-notch talent.

In perhaps its best move against traditional networks, Netflix got aggressive in collecting data from its users. First used to help suggest appealing content to users, Netflix shifted and began to use the information to define which kinds of content it should create. Using this model has led to sky high rates of success with new shows.

Sealing the deal, a Netflix subscription is much more affordable than cable service. Starting at just $7.99 per month, Netflix is just a fifth of the price of some cable packages. Furthermore, there are no ads. No one likes sitting through 15 minutes of ads per 45 minutes of content, and that’s exactly how TV makes the bulk of its revenue. Canceling cable is the top fear of TV networks. If unbundled, they would have only their own merits to contend with. Netflix’s continuing success puts constant pressure on television networks.

 

 

Sources:

https://qz.com/1295998/netflix-is-making-it-harder-for-tv-networks-to-make-tv/

https://www.telegraph.co.uk/on-demand/2016/11/21/how-netflix-changed-the-way-we-watch/

Will Robots Defy Us?

Your dad is a wealth manager. You grew up learning about stocks and bonds, budgeting your allowance, and wanting to be just like him. Now, its college time and your schedule is booked up with finance and consulting classes to ensure a bright future. But, what is the bright future if, by the time you graduate, the job position is filled. By who? A robot. Your dreams of working in your dad’s enterprise as a wealth manager are replaced by an algorithm.

The exponential growth of automation is fascinating to many, but take a step back. If everything becomes automated, what will people do? Already, taxi drivers are seeking new opportunities. Self-driving cars are projected to skyrocket, and eventually, there will be no need for taxi drivers anymore.

Based on an article the World Economic Forum, author Florian Leibert discusses that “autonomous vehicles, complemented by car services such as Lyft and Uber, could make it preferable and more affordable to ride with robots rather than get a driver’s license.” Autonomous transit is projected to represent around 25% of the world by 2035.

With growth like this in all industries and verticals, people will have a hard time securing work and contributing to the economy. Based on an article in USA Today, author Paul Davidson explains that “half of all work activities globally have the technological potential to be automated” and “automation could destroy as many as 73 million U.S. jobs by 2030.”

Jobs that are most receptive to evolving with technology tend to be low wage jobs, as flipping burgers can easily be replaced with a robot. On the other hand, workers with higher wages are more secure with their job when considering the automation boom. This will lengthen the bridge from the rich and the poor, creating less opportunity for low-income households and a raise unemployment rate.

With automation at our fingertips, the government will have to support the increased amount of low-income households. Government spending will adjust their spending in ways to boost economic growth.

My take on this: robots are undoubtedly going to fill positions that humans currently hold. This will take away many jobs available for humans, but the technology boost will also allow for new jobs in every field. Someone needs to manage the production of these automated systems. Engineers must create the systems. Doctors must find the problem to initiate a solution. Human life is going to be more seamless but far more complex.

The economy will suffer, at first, trying to adjust to the shock of unemployment. But, as technology becomes more developed, people will find ways to generate income – which might be unconventional compared to the current state of the job market – and further support the economy. In the long run, the boost in technology calls for a more developed nation which leads to a successful economy. Check out China and the U.S.—two very distinguished locations when looking at GDP and growth. These two countries are also ahead of the game in the automation space.

iPhone Price Influx

It’s not a coincidence that when I Googled, “what date does the new” the sentence was completed with the top option, “iPhone come out?” in my search bar. Since 2007, when Apple released the first iPhone, the pressure to stay up to date within the entrepreneurial cultural push became a reality. Though only less than 3 years ago I purchased my iPhone 6s, I feel out of date when I become the only person at a table without a 10 or an X.

Apple releases their new products typically every September, which means that individuals either save money in preparation to annually invest in Apple or like my family, we wait for the new iPhone to come out to buy the older versions because when new products release, previous product prices decrease. But how are the prices of an iPhone, indicators of our economy and why are these pieces of technology so vital to our lives?

In 2008 and 2009 when the United States was in a recession, Apple released their first iPhone and reported a strong first-quarter profit which shocking in a time of financial turmoil.


Source: https://www.statista.com/chart/14948/apple-iphone-revenue/

“Where many of the other consumer-facing companies are missing their expectations and seeing their revenues decline, Apple continues to see growth,” said David Bailey, an analyst at Goldman Sachs in 2008. “It [Apply] is gaining market share in every category, and given the premium price of their products, that is a significant achievement.” Though Apple had been preparing for their iPhone launch for years and could not have predicted the state of the economy at their iPhone launch date, they still took the risk and had the confidence to release a luxury product to the market. But, the opportunity for people to invest back into the economy by purchasing technology and supporting innovation and entrepreneurship to drive growth, is what may have led Apple to be the biggest corporation and most popularly used technology worldwide.

During the recession holiday season, Apple sold 4.36 million iPhone 3Gs, compared to today where they sold 29 million iPhone units in their fourth quarter in 2018. Which is a substantially higher revenue than all of Apple’s competitors in the smartphone market in the United States.

Source:https://www.businessinsider.com/apple-iphone-sales-history-chart-2017-5?r=UK&IR=T

It is important to take into consideration a companies market size across various countries over a period of time to indicate their unanimous success. Though Apple sales have hit an all-time high this year in the United States, according to Business Insider, Analysts at UBS expect iPhone sales to continue to drop for Chinese consumers. Chinese consumers have flocked to more affordable domestic brands over the past three years, such as devices from local brands like Xiaomi, Huawei, Oppo, and Vivo. Which resulted in Apple investing $500 million this year in research of the Chinese market.

Source:https://www.businessinsider.com/apple-iphone-sales-region-china-chart-2017-3

According to Forbes, Apple continues to dominate the smartphone profit pool by capturing 51% of the segment’s revenue and I will continue to feel societal pressure to upgrade my iPhone 6S to an X. But, because Apple will systematically reduce their prices so anyone who cannot afford to drop $999 on an X, can continue to invest and purchase their products, and I will most likely be purchasing a new phone as well.

 

Sources:

https://appleinsider.com/articles/14/09/30/evercore-raises-apple-price-target-to-125-sees-bigger-iphones-leading-to-bigger-sales

https://www.statista.com/chart/7800/apples-quarterly-iphone-sales/

Popcorn Concessions and Recessions

When the world around us seems so grim, why not escape to a new one all together?

 

That’s the psychology behind what a handful of economist have dubbed the “buttered popcorn index,” an economic indicator which suggests that in times of recession, Americans turn to the comfort of plush velvet seats, caloric popcorn, and the thrill of being transported to a different time or place via the big screen.

 

In 2009, while the stock market performed terribly, domestic movie ticket sales were up over 17 percentage points, bringing what Media by the Numbers estimated to be around $1.7 billion in revenue. While some may try to argue that the impressive sales were the result of increased ticket prices, the data also indicates that the number of Americans heading to the movies had also increased almost 16%. Could this phenomenon be explained by something other than the economy, like the quality of the movies premiering at the time?

 

A basic look at the films racking in profit during 2009 indicates an emphatic no to the question posed above. For example, Paul Blart: Mall Cop was one of a handful of films that performed well at the time, bringing in $83 million in January of 2009. Today, the film’s crude humor and weak plot line would likely cause any rational adult to be staggered by the figure, particularly given the economic landscape at the time. But, that’s exactly the point—Americans in 2009 not only tolerated bad movies, but they actually found solace in them.

 

Paul Blart: Mall Cop does not stand alone in this category. Talking more broadly about a handful of films out at the time, Rodger Smith, the executive editor of Global Media Intelligence, said that it would “take a very generous person to call these pictures anything other than middle-of-the-road, at best.”

 

History indicates a similar phenomenon in past recessions. In 1982, theater attendance “jumped 10.1 percent to about 1.18 billion…as unemployment rose sharply past 10 percent” before admissions fell nearly 12% as the economy simultaneously picked up. Furthermore, some have said that the Great Depression was “the heyday of movie attendance in America” with many flocking to the cinema to see a film.

 

When the Great Recession rolled around, some predicted that box offices wouldn’t see the same bump as they had in past recessions. Many consumers were now proud owners of DVDs, high-definition TVs, and a grocery list of purchased movies in their iTunes databases. While a logical prediction, in 2009 Americans demonstrated their undying love and appreciation for a trip to the movies, even in the toughest of times. More broadly, maybe that also explains why movie ticket sales seem to be so high today—although our economy is thriving, and there are many fantastic films to see, perhaps factors such as our tumultuous political landscape, deepening partisanship divides, and wavering relations with other nations are driving Americans yet again to escape into the world of motion picture.

 

Sources:

http://articles.latimes.com/2008/oct/29/business/fi-hollyecon29

https://www.theguardian.com/world/2009/feb/02/usa-mediabusiness

https://www.newyorker.com/business/james-surowiecki/movies-really-are-recession-proof

https://business.financialpost.com/business-insider/the-40-most-unusual-economic-indicators

Online Celebrity Industry: The Lipstick Effect In China

(Photo credit to China Daily USA)

The online star industry is booming in China, with countless internet celebrities posing videos on the Chinese music video platforms such as Tik Tok and Kuaishou. According to the South China Morning Post, Tik Tok has 150 million daily active users in China, and its market value is more than 20 billion dollars. Kuaishou has 120 million daily active users now, and it helped the company in receiving the Tencent’s 350 million dollar investment in 2017.

Unlike other popular Chinese social media such as WeChat and Weibo, these platforms are relatively young. Tik Tok was launched in 2016, and Kuaishou was established in 2014. Tik Tok is well-known for the videos of young female bloggers who are dressed in fashionable clothing and with gorgeous makeup. Famous online cosmetics stars sometimes earn the same amount of money as some Chinese movie stars such as Fan Bingbing and Zhang Ziyi do. Kuaishou, ironically, is criticized by the China Central Television news for the videos of underage pregnant women. According to the New York Times, Yang Qingning, a 19-year-old online blogger, posted the videos of her pregnancy and baby in Kuaishou and attracted millions of followers in 2017. Behind these ridiculous mini-videos, there are a thousand strings attached.

A CCTV reporter criticizes the underage pregnant Kuaishou bloggers.  (Video credit to the New York Times)

The lipstick effect is that women tend to buy more appearance-enhancing items during times of the economic recession. When the economy is depressed, people usually downsize spending on everything. Therefore, one of the explanations for the lipstick effect is to ensure women’s reproductive success. Financially insecure women are willing to attract wealthy partners by using more makeups. For example, L’Oréal, one of the world’s biggest cosmetics companies, had sales growth of 5.3 percent in the United States in 2008, when the rest of the economy suffered from the great recession. Researchers also find that women who are living in a harsh financial situation have stronger needs for immediate reproduction than those living in a financially stable environment.

During the great recession, American female workers hoped to enhance their appearance to keep their jobs or to appeal to men. With the development of the internet and social media, young Chinese females find an easy way to show their appearances or professions online. Even better, they can earn money by posing mini-videos related to sexual connotations. In China, the infrastructure construction on the countryside cannot satisfy people’s needs, although the GDP grew 6.9 percent in 2017. With the Chinese government’s strict control of its mainstream media, the majority of people living in the countryside has limited access to the outside world. Therefore, the internet is the only place they go. For instance, one anonymous man had pretended to be a China Southern Eastern flight attendant in Tik Tok for two years by posing the photos and videos that he found on the flight attendant’s other social media. He received 30,000 followers and sold his account to another online blogger. He said he could not tolerate the life of pretending an attractive, professional and young female attendant.

The lipstick effect is always related to the sexual attraction. With the assistance of the internet, online celebrities in China now are selling their images to people around the country. They can probably find their ideal partners or at least earn some money.

 

Sources:

Hill, S., Rodeheffer, C., Griskevicius, V., Durante, K., & White, A. (n.d.). Boosting beauty in an economic decline: mating, spending, and the lipstick effect. Journal of personality and social psychology103(2), 275–91. doi:10.1037/a0028657

Netchaeva, E., & Rees, M. (n.d.). Strategically Stunning: The Professional Motivations Behind the Lipstick Effect. Psychological Science27(8), 1157–1168. doi:10.1177/0956797616654677

https://www.scmp.com/tech/social-gadgets/article/2150528/most-popular-iphone-app-tik-tok-hits-150-million-daily-users

https://www.scmp.com/news/china/society/article/2159157/chinas-male-online-cosmetics-stars-and-booming-new-industry

https://www.nytimes.com/2018/04/06/technology/china-censor-teen-moms.html

https://www.bbc.com/news/world-asia-china-36802769

https://www.scmp.com/news/hong-kong/economy/article/1930485/how-lipstick-effect-can-create-gloss-economic-downturn-hong

Men’s fashion as an economic indicator

It’s a Monday morning. Usually it takes five alarms to make you move even an inch out of bed, but today you feel different you feel good. You open the curtains to let the light in. Those annoying birds actually sound pretty nice. After drinking a fresh cup of coffee, you open your closet and put on your best suit. You’re feeling confident, so you pick out your brightest tie. After all, it is a pink tie kind of day.

Believe it or not, that pink tie alone can say a lot about the economy.

According to a report by Forbes, many investors pay attention to subtle variations in product sales and use them as tools to determine the state of the economy. Known simply as economic indicators, these tools may take cues from social behaviors and product sales — in this case, fashion trends — to predict future economic performance.

As reported by Forbes, how men generally decide to wear their ties can point toward ups and downs in regard to the job market as a whole. When things are looking up for the economy, many workers decide to express their happiness through their wardrobes — that means brighter colors, like pink and fuschia. Width counts as well: When there’s a gloomy forecast for jobs, thinner ties — paired with dark, somber colors — become more popular among the workforce. According to chief economist for Regions Bank, “Men’s ties are a leading indicator because they’re a very inexpensive way to change a wardrobe.”

For example, Business Insider states that one of the most notable instances of this phenomenon occured in 2007, when rumors of layoffs in the job market caused a spike in tie sales specially for thinner ties. The reported reasoning was that, as their positions became less and less secure, many men wanted to show their bosses that they were serious, dedicated employees.

Image result for men tie stock photo

The existence of this indicator, along with many others just as bizarre, brings up an interesting discussion on the impact the general economy has on our daily lives. That something as minor as a wardrobe change can be used to predict the state of the job market proves how economically oriented the average citizen can be. In addition, there is also something to be said in widespread these changes can occur in such a short amount of time: International popular culture is becoming more interconnected than ever, and it can have unprecedented intersections with economic trends as well.

If anything, the prevalence of this trend should teach us to take a closer look at how changing social behavior can reflect a similarly changing economy. Whether they’re analyzed through the “Buttered Popcorn Index” or the “Hot Waitress Economic Index,” shifts in consumer culture can become fairly obvious if one only looks for them All it takes is a trained, and sometimes fashionable, eye.

And for all our sakes, hopefully things will start to look pink.

 

Housing Starts: the champion of consumer confidence

The volatility of the housing market has long been a reflection of American economic activity, itself a somewhat unstable force. The “New Residential Construction Report” expressed data surrounding how many residential construction projects have begun within a certain time versus the number of issued building permits. Analyzed and reported on by the U.S. Department of Housing and Urban Development, housing starts, building permits and housing completions are key economic indicators in considering the housing market not only as a system of vending, but also one of constant (or interrupted) development, reflecting not only national financial welfare but also consumer confidence.

In March of 2018, Time Magazine characterized housing starts as the indicator responsible for predicting every recession since 1960—going on to say that a 7% fall in housing starts was a warning signal that, despite what other economic indicators reflected, the rate of economic advancement was perhaps not as lofty as initially believed. This is to say that, while GDP grows, a falling housing market cannot be overlooked. Housing and its embedded costs—building, purchase, renovations, and maintenance—account for a sixth of the total GDP. This influence is only heightened by the reverberant efficacy of the housing industry. An analysis of housing to some extent determines the supply of preexisting homes on the market, as well as the calibration of mortgage lending and homeowners insurance. An increase in housing starts signals an increase in demand for the construction industry, and their suppliers. It is also indicative of an increase in demand and potential employment for commercial ventures marketing household appliances, furnishings, and other home improvement goods. Home Depot, for example, witnessed a 15% decrease in shares between January and March of 2018, despite earning and sales reports that well exceeded expectations—while it might seem bold to define this decline as a projection of a weakening broad economy, there is a truth to the coupling of commercial performance and economic trajectory. Stores like Home Depot are perhaps somewhat niche markets, but an analysis of business cycle “pivot points” (a daily average high, low and closing prices at the end of the market day) and the performance of housing is a good ledger for considering the agency of housing as a critical economic indicator.

Perhaps one of the greatest draws towards housing as a vital economic indicator is its capacity to guage and budget for future trends. Terri Spath, chief investment officer for Sierra Investment Management, considers housing starts as a “terrific leading indicator of the economy.” Given the many month commitment a buyer is faced with when investing in a new construction housing project, potential homebuyers will often hold off, erring on the side of caution if there is potential for an imminent economic downturn. “Who wants to engage in the biggest investment of their life — buying a house — if they’re worried about losing their job?”, asks Sam Stoval, chief investment strategist for CFRA research firm. This sentiment, above all, is a demonstration of consumer confidence in full effect. While housing is a somewhat pigeonholed factor, customer optimism and trust in the stability of their jobs, the security of their personal finances, and the overall quality (and longevity) of the economy all serve broaden the threshold of area of consideration, speaking volumes to both housing’s influence and reactivity.

That being said, the use of housing starts as an economic indicator is not without its drawbacks. It is, at times, an expression of incomplete data, drawing only from one specified area of the economy, despite the centrality of housing as contingent on other, more holistic economic sects. With a high rate of differentiation and modulation across different regions of the US, weather also takes a somewhat unexpected hold over the discriminate variability of housing starts in different areas of the country, as do the diverse range of sub-economies within these variant regions. A case can also be made for the oversight of this data, as it considers numeric  statistical data without acknowledging quality and size of homes—another potential indicator of consumer confidence, given the fluctuant commitment of signing on to build a one story home in a development versus a privately contracted compound. However, while housing starts alone are inconclusive when considering the broader economic welfare of the country, they are an integral part of a cause-and-effect system, impacting employment, spending, loans and insurance, and indicating not only a general sense of the economy, but a more specific declaration of consumer assurance.

 

SOURCES

https://www.northerntrust.com/insights-research/detail?c=deafd74fb1792c12488100138c985da3

 

http://time.com/money/5202597/economic-indicator-housing-market-stocks/

 

 

The Economic Story Behind Lipstick Sales

The rise in consumer spending is always perceived as a signpost for positive economic growth among analysts, there are, however, exceptions to this rule. Apart from the traditional economic indicators such as the unemployment rate and trade balance, there are sayings that lipstick sales can also serve as an indicator to measure the economic health of the country.

The Leading Lipstick Indicator, also known as the Lipstick Index, was coined by the Leonard Lauder, chairman of Estée Lauder, in 2011 when he witnessed the company’s lipstick sales doubled after the September 11 attacks. The idea behind the Index is that people are inclined to save up amid uncertainties and more prone to small luxuries.

History tells us that the uptick in lipstick spending often happens during economic recessions. The U.S. experienced an 11% surge in lipstick sales during the fall of 2001, while the spending on cosmetic products was up 25% back in the Great Depression. A jump in the Index mirrors a drop in consumer confidence because of the shift to relatively inexpensive luxuries.

Though the Index does not have the backing of official analysis and research to support its recession measurement, the shift in consumer behaviors heralds a diminishing consumer confidence when women forgo the pursuit of lavish handbags and jewelries and turn to affordable indulgences like lipsticks.

Despite not seeing similar lipstick sales trend in 2008, another cosmetic product is emerging as an indicator measuring economic strength. According to an interview conducted by the TIME magazine, nail-enhancing products are outpacing lipsticks that send women into a frenzy, said Lauder. The release of new lipstick shades does not excite women as much as it did decades ago. Instead of splurging on what they already own in their closets, people began to hunt for trending products in the beauty market. During the economic downturn from 2008 to 2011, the sales of nail-related goods increased exponentially by 65%, once again buttressing the analysis that people tend to avoid big purchases and pamper themselves with small luxurious products in times of economic hardship.

As time goes by, the lipstick effect has evolved as a term to describe the rise of smaller-ticket purchases amid economic downturns. As people are pulling back on opulent enjoyment, the odds of a falling economy grow.

So everyone, be wary the next time when you are about to purchase a lipstick. It might signal a slowdown in the economy!

Sources:

What Lipstick Tells Us About the Economy


https://www.economist.com/unknown/2009/01/23/lip-service