![\"spring-overall-1024x666\"](\"http:\/\/j469.ascjclass.org\/wp-content\/uploads\/sites\/22\/2014\/11\/spring-overall-1024x666.jpg\")
<\/a><\/p>\n<\/p>\n
App Spring. The name comes from a shopping destination in New York City\u2019s SoHo \u2013 \u201cSpring Street.\u201d Similar as most of the stores on Spring Street, the app \u201cis meant for the modern high\/low shopper, who buys key luxury pieces and mixes them with fast-fashion[1]<\/strong><\/a>.\u201d<\/em><\/p>\n Source: http:\/\/www.wtoutiao.com\/a\/412770.html<\/em><\/p>\n In the middle of August, a new mobile shopping app was launched \u2013 Spring, and even the media called it \u201crevolutionary[2]<\/a>.\u201d Two months before its debut, Spring has already gained $7.5 million in its series A financing. According to WWD, a website aims at providing news about fashion, beauty and retail industry, investors includes Groupe Arnault, which is under the charge of Bernard Arnault, the president of LVMH Group; Theory\u2019s former CEO and renowned fashion investor Andrew Rosen; Coach\u2019s former CEO Lew Frankfort; and Rachel Zoe, who is recently a heated spot in the fashion industry.<\/p>\n \u00a0 Consumers can make a purchase buy only one click, except for the first time when they\u2019ll need to input their credit card information and shipping address.<\/em><\/p>\n Source: http:\/\/www.wtoutiao.com\/a\/412770.html<\/em><\/p>\n Spring is a mobile shopping app which adopts marketplace pattern and combines photo sharing app Instagram\u2019s visual elements, dating app Tinder\u2019s compulsive swipe-down design, and Twitter\u2019s \u201cfavorite\u201d and \u201cfollow\u201d functions. Here\u2019s how Spring works. Brands release selective products on the app, and they are in charge of pricing and display of products. Consumers can make a purchase buy only one click, except for the first time when they\u2019ll need to input their credit card information and shipping address. Spring will collect orders made on the app, and then send back to the order managements systems of each brand to let them process the orders and take care of delivery.<\/p>\n Spring is different because it provides a platform for brands to communicate with consumers directly. There used to be mainly 2 ways for brands to connect with consumers via mobile apps. The first is some popular social networking apps such as Instagram and Pinterest. However, consumers can\u2019t buy directly from these apps. In addition, as David Tisch, one of the co-founders of Spring said, it can get awkward when brands come in social media. The second is social networking e-commerce apps, such as DongXi. Usually, at first, the apps will allow consumers to upload and share photos of the products they like. But later, the \u201cbuy\u201d function will be introduced. But still, as Tisch mentioned, \u201cthe best shopping experience is not user-generated content and brands then jumping in, but how to capture that feeling of walking 5th Avenue or your favorite mall.\u201d<\/p>\n That\u2019s how Spring is unique. It\u2019s a pure e-commerce app which fills the gap between brands and consumers, but at the mean time, it saves their time to download independent apps from retailors or brands. Instead of pushing all their products to users, brands only release products \u201cwith souls[3]<\/a>,\u201d which means products that these brands believe can represent and show their image. It leads brands to focusing more on their products, because products are their advertisements on Spring \u2013 this is how Spring enables brands to talk to consumers directly.<\/p>\n Traditional e-commerce platforms, such as Zappos, usually act like an agent between brands and consumers. They carry the brands which grant them rights to sell their products, and these platforms need to take care of the whole purchase process from stocking, displaying, to shipping. Thus, the cost of traditional e-commerce platforms includes inventory and shipping expenses, and they mainly profit from sale.<\/p>\n Brands manage their own accounts, and Spring doesn\u2019t participate in their selling process \u2013 it\u2019s only a platform for brands to communicate with their consumers directly.<\/em><\/p>\n Source: <\/em>http:\/\/www.wtoutiao.com\/a\/412770.html<\/em><\/p>\n Different from traditional e-commerce platforms, Spring isn\u2019t involved in any purchase process except for collecting orders made on the app and sending them back to every brand\u2019s independent order management system. In other words, it doesn\u2019t have inventory and shipping cost at all \u2013 its major expense is the app\u2019s operating cost.<\/p>\n Spring profits from commission from every purchase, which according to Tisch, is less than 8%, and even lower when the product is exclusive on Spring. This measure strengthens the reciprocal relationship between brands and the app. On one hand, exclusive products can help Spring attract more users; on the other hand, brands will be more able to speak their \u201csouls.\u201d<\/p>\n However, another co-founder, who is also the CEO of Spring, Alan Tisch said that the app is able to gather information about consumers\u2019 browsing and purchasing habits. Not only can brands better control their inventory by analyzing the statistics which show the sizes and colors that are the best sellers, but also they can know how to draw consumers\u2019 attention by interpreting the data collected by Spring \u2013 this is no doubt a tempting asset. However, Alan Tisch didn\u2019t mention how much they\u2019ll charge for the service.<\/p>\n Spring indeed provides something new to its consumers, but whether it is revolutionary is still, in my opinion, open to discussion. I have to say that, I felt the impulse to make a purchase when using the app, because all the products on it were so selective and the visuals were great. However, if Spring wants to stay in advantage, it has to find out a way to utilize statistics collected from users\u2019 browsing habits and purchasing patterns, because this is something only Spring can do but nothing else can. Spring is the only one pure e-commerce app which has perfectly incorporated beneficial features of social media while avoided its shortcoming \u2013 in this case, Spring is indeed revolutionary.<\/p>\n <\/p>\n <\/p>\n <\/p>\n [1]<\/a> http:\/\/www.vogue.com\/972293\/spring-app-changes-mobile-shopping\/<\/p>\n<\/a><\/p>\n<\/a><\/p>\n