The economy of Chinese internet\u00a0influencers has a chance to be even bigger than China’s\u00a0film market. CBN Data<\/a>, a commercial data company\u00a0associated with Alibaba, projected the internet\u00a0influencers market to worth 58 billion yuan in 2016, exceeding the 44 billion yuan box office revenue in 2015.<\/p>\n

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“Internet influencer(\u7f51\u7ea2)” is one of the most popular terms on Chinese social medias.\u00a0They usually refer to individuals with at least half a million followers on social media sites, such as Weibo and other live stream sites. According to Xinhua News Agency<\/a>, there are currently over one million internet influencers in China, and about 80 percent of them are young female. Many became famous by sharing lifestyle, experience and opinion.<\/p>\n

There are a few types of influencers. Some are content creators; they produce content that audience tend to\u00a0share, such as video clips and twisted photos. Some are “self-media” operators; they managed to build up their own media sites and have loyal followers. Some are live-stream experts; they could live-stream them eating noodle\u00a0and have thousands of viewers.<\/p>\n

Just as on Youtube, Chinese internet influencers deliver\u00a0the content audience\u00a0want to see. News; comforting feeds; funny video clips; makeup and cooking tutorials…\u00a0They\u00a0are not necessarily as famous as celebrities, but they are the opinion leaders of their own circles. But what makes some\u00a0of them different from Youtube influencers is that many of them\u00a0own an online store on Taobao.<\/p>\n

Using their social influence to promote their own shop on Taobao is an common way for internet influencers to\u00a0monetize their social power. Zhang Dayi\u00a0<\/a>made about 300 million yuan in 2015 by selling clothing and accessaries\u00a0on Taobao — doubling the amount of what Chinese actress Fan Bingbing made last year.Items on her site are generally affordable — mostly within 600\u00a0yuan. Dayi is the model for her entire clothing line. She is good at personal branding; the proof is that her fans often\u00a0empty her stock of new arrivals within minutes after order begins.<\/p>\n

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Live-streaming is another way to make quick money. Most of the live-streaming sites have different gift options for viewers to choose, which allows them to express their appreciation to the influencers. Gift prices vary from one to a couple hundred yuan. The streaming sites take a portion of the gift value (also vary from site to site, from 30 percent to 70 percent), but many\u00a0influencers are still able to receive a decent amount. Making a couple thousand yuan daily is very common for them.<\/p>\n

Many internet influencers\u00a0also make money by attaching advertisement to their social media posts. Papi Jiang<\/a> is one of the top influencers in China. She is a content creator focusing on producing satirical\u00a0video clips, and she has 20 million followers on Weibo. Earlier this year, Papi received 12 million yuan in venture capitol to establish her own short video platform. She is so influential that\u00a0auction for\u00a0her advertisement became an public relations event — the bidding went from 217,000 yuan to 22 million.<\/p>\n

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However, Papi recently announced to end her partnership with the investor and to return all capitol she received. As internet influencers’ traffic highly demand on their update consistency and content quality, how\u00a0business can cooperate with influencers in longterm\u00a0still remains a question.<\/p>\n","protected":false},"excerpt":{"rendered":"

The economy of Chinese internet\u00a0influencers has a chance to be even bigger than China’s\u00a0film market. CBN Data, a commercial data company\u00a0associated with Alibaba, projected the internet\u00a0influencers market to worth 58 billion yuan in 2016, exceeding the 44 billion yuan box office revenue in 2015. “Internet influencer(\u7f51\u7ea2)” is one of the most popular terms on Chinese […]<\/p>\n","protected":false},"author":826,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/j469.ascjclass.org\/wp-json\/wp\/v2\/posts\/2636"}],"collection":[{"href":"http:\/\/j469.ascjclass.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/j469.ascjclass.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/j469.ascjclass.org\/wp-json\/wp\/v2\/users\/826"}],"replies":[{"embeddable":true,"href":"http:\/\/j469.ascjclass.org\/wp-json\/wp\/v2\/comments?post=2636"}],"version-history":[{"count":3,"href":"http:\/\/j469.ascjclass.org\/wp-json\/wp\/v2\/posts\/2636\/revisions"}],"predecessor-version":[{"id":2640,"href":"http:\/\/j469.ascjclass.org\/wp-json\/wp\/v2\/posts\/2636\/revisions\/2640"}],"wp:attachment":[{"href":"http:\/\/j469.ascjclass.org\/wp-json\/wp\/v2\/media?parent=2636"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/j469.ascjclass.org\/wp-json\/wp\/v2\/categories?post=2636"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/j469.ascjclass.org\/wp-json\/wp\/v2\/tags?post=2636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}